3 Best Real Estate CRM Software with Buyers Guide

Zoho CRM

Best for small, middle and large businesses Build own version of Zoho CRM Sell smarter & faster Omnichannel Scalable software for real estate Access top-notch sales process Automation needed for sales agents and brokers Win more deals Property management 


Simple smart CRM for Office 365 & G Suite Automatically combine contacts communication histories email inboxes & calendar appointments SaaS business app contacts and social media connections including Linkedin Twitter Facebook into one unified team relationship manager

The Wise Agent

Intuitive client influenced CRM Real Estate software company Built and loved by agents Most coach recommended CRM Very powerful all-in-one real estate platform Combines contact management lead automation transaction management and real estate marketing software 

Real Estate CRM Software

Real estate customer relationship management (CRM) software offers specialized customer relationship tools to realty companies of all sizes. Agents and agency managers can get help with leads and contacts through all cycles of the sales phase. Agents and property managers can get through application tools via their mobile devices. Sales teams can help in automating the distribution of marketing stuff and sales forecasts.

Advantages of Real Estate CRM Software

Contact and lead management: With the standard contact fields which are common in almost every CRM apps, real estate CRM software also has a storage and can do activities to compare information specific to the real estate market like client budgets and preferred target neighborhoods. Dashboard and calendar functions gets an agent reminded of  when to reconnect with leads and clients for valuable opportunities never get lost.

Targeted listings: With up-to-date information kept on potential clients, agents can automatically are able to match new listings with their client preferences. By doing so, agents are appreciated by the clients as the information you offer to clients will get better reflection of their needs. Real-time listings and marketing materials help in automatically distributing to potential clients through email and various other messaging platforms.

Agency pipeline management: In addition to managing contact information for new sales opportunities, real estate CRM system permits agency managers to access and calculate closure success rates with timelines for past listings. This offers an ultimate and accurate tool to agencies for forecasting projected sales based on deals currently in the pipeline.

Features of Real Estate CRM Software

Contact management: Enabling users for storing and searching contact information by fields like name, address, and telephone number. The software also offer a storage  of market information for contacts like housing budget and current mortgage information.

Lead management: Tracking and managing sales leads through the whole sales process. Permitting to create reminders for contacting potential clients at later dates.

Dashboard: Offering an “at-a-glance” interface so as to monitor the status of tracked sales opportunities. Giving sales managers a tool for monitoring sales agent activity.

Email marketing: Using the contact database for generating commercial messages to specific target markets through email or various other messaging platforms.

Customer segmentation: Utilizing contact information across the whole database to identify market segments based on criteria like income and location. The real estate CRM software directory lets the filtering by feature(s) for viewing only options to meet the business requirements, that can eventually help narrowing the software shortlist.

Price of Real Estate CRM Software

Most real estate CRM system apps in the market are priced on a “per user, per month” basis and can be broken down into three pricing tiers listed below based on their starting price.

Considerations while Buying Real Estate CRM Software

Market-specific vs. general CRM: Many CRM providing for the market demands are not designed for a specific vertical market. Although they offer customization through powerful configuration tools, smaller agencies may not have the IT support staff to take advantage of the breadth of features. On the other hand, real estate CRM system packages are specifically designed for agencies for all sizes, but may be lacking the customization features of broader-scale CRM or project collaboration products.

CRM vs. ERP: Many enterprise resource planning (ERP) packages provide CRM as a assisting component of a more comprehensive enterprise solution. While looking for a software to integrate with other business functions – e.g., accounting, human resources, and asset management – then a broader ERP solution must be considered.

Platform dependency: Considering many real estate sales are conducted in the field, it’s important to understand the features and limitations of a real estate CRM’s mobile component. Although the products available in today’s market offer apps that work across all the major mobile platforms (iOS, Android, and mobile web browsers), there have to be some functionality limitations for mobile versions.

Real Estate CRM Software Trends

Real estate CRM software increasingly dependent on artificial intelligence (AI) and machine learning to trend in real estate markets: The cyclical nature of real estate markets will be affected by AI. The ability of forecasting the timing of the said cycles can make all the difference for investors. Many currently in the business real estate CRM system are providing utilities for sales cycle data to forecast an agency’s projected income. It is estimated that around 70% of small businesses will adopt AI over the period of next one to two years, it will definitely see real estate CRM programs to intelligently augment forecasts with real-time market data.

The use of virtual reality (VR) in real estate is going to change the real estate agents role in the business: It is a projection that the use of VR will contribute a big billion in revenue to the real estate market through 2024 onward. Currently, real estate websites show only listing photos and information where the potential client offers contact information. The data provided is then stored in a real estate CRM system for passing the lead to an agent for scheduling of a show. However, showings will be increasingly conducted via VR, collection of  contact information in a real estate CRM will become more important for tracking potential clients.

Share this: