For e-commerce professionals, SEO is the lifeblood of their business. Without a healthy ranking on search engines, potential customers won’t be able to find your products online. To succeed in this increasingly competitive industry, you need an eCommerce SEO audit to maximize your business. Below, we’ve listed our top three tips for SEO beginners to help get your site off the ground and up the rankings.
Choose a Keyword Focus and Stick to It
The first step for any online search engine optimisation campaign is to decide on a keyword focus. For some businesses, this is simple. A site selling carpets is hardly going to struggle to come up with a focus. However, if you’re selling several different kinds of product or you’re selling a service, one tip is to break up the keyword focus of your site depending on your site structure. In other words, you should give each page a single keyword to focus on. If you’re not sure where to start, a tool like Google’s Keyword Planner will give you an idea of which keywords to focus on. Simply search for the topics and items that are related to your business, see which comes up with the highest search volume, and include the keywords liberally but naturally in your content. As an extra tip, always use your main keyword in the page title.
Keep Your Content Fresh
This might sound obvious, but in the world of SEO content is king, so you need to ensure that your content is original, regularly updated, and well-written. As we’ve covered before, there’s nothing worse than a webpage that reads like it was written by an algorithm. If your content sounds robotic, you can’t reasonably expect people to want to read it or to purchase products from your site. You need to consider that user’s experience at every step, so whilst you undoubtedly need a keyword focus, be careful not to overload your pages with keywords or insert elements purely for the sake of SEO. If you want to know how well your content is performing and how it looks from an SEO perspective, there are plenty of tools out there to help you curate your site. Additionally, if you have existing content on your site, it pays to go back and update it, ensuring that it keeps to the latest standards that you’ve adopted for your site. Furthermore, you should try to link to other relevant sites in your content, which leads us onto the final point…
Links, both internal and external, are a key measure of a site’s worth in the eyes of Google’s algorithms. Your pages should link to other pages within your site, establishing a structure of internal links that will make your site more attractive to search algorithms. Additionally, you should use external links to relevant sites to increase your ranking and, if possible, vice versa. If you’ve any business partners or clients that would be happy to link to your site, encourage them to do so as these links are very highly rated by Google and function as a kind of measure of trust. If your site is being linked to, it’s a clear sign that your content is considered worthwhile by other online users and consequently will rank higher getting #1 SERP positions.