A business card is one of the most potent marketing tools for any business. You can convey a lot about your business and make the customers aware about your products and services through a business card.
This is why individuals and institutions stress on well-designed business cards.They are more than your contact details and helps in catering to existing customers and creating new ones for the future. Designing a successful business card demands creativity as well as attention to detail.
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In this article we shall take a look at some of the tips that can help you design a successful business card.
Choose Colors Judiciously
Color plays an important role in the success of your business card. You need to aptly choose colors for your background, text, and other graphics in the card. There are no hard and fast rules conventionally using a lighter shade for the background and dark shades for text and logo work best.
Make sure the colors are complementary and don’t use more than 3-4 colors in the card as it will make the card look unprofessional. Also you can theme your card around your business if you already have a powerful product in the market.
Use Logo To Establish Your Brand
A custom logo helps you in creating a brand image in the minds of the person to whom you will be handing over the business card. If you don’t have a logo getting one designed by an experienced designer would advisable.
Make sure the logo is prominently places in the card preferably on the top right corner as it easily grabs attention. The logo color should in contrast with the background color to make it appear prominent. Also you can try adding some drop shadow to the logo as it will add a sense of depth to it.
Make use of Images and Graphics
In the recent years we are seeing many people printing their photographs on the business cards. It is a smart idea especially if you are in the service industry as you can develop a relationship with your customers.
Along with the images you can try adding some custom graphics in the business card themed around your business. Don’t make use of clipart as this has been done over and over again and doesn’t offer your card the edge that you are looking for.
Use Easy-To-Read Fonts
This is another element that plays a vital role in the success of your business card. Use fonts that are easy to read as your card needs to act as a source of information and not merely piece of art. Fancy fonts make it difficult to read especially when placed at a distance from the eye. It is wise to go with the conventional left aligned text is convenient to read.
There are some people who use center aligned text and it tends to make the card appear cluttered. Don’t use more than two fonts as this will make the card appear amateurish and make sure they are of the apt size. Use minimal text content based on your needs.
Offering too much of text in the card makes it cluttered and you lose the marketing opportunity.