The relation between SEO and UX is important, that’s obvious. However, the way they affect each other is frequently misunderstood. SEO copywriters don’t fully understand the UX design theories and UX designers don’t fully understand what SEO-friendly means. It makes it difficult to bring the full potential out of the both.
SEO and UX have a common goal which is to make your business website as excellent as possible. SEO is more about using right keywords and UX more about visual aspects. However, they are both focused on right distribution and composition of the content to make your business website of highest quality. It also means making your page is understandable both for users and for search engines.
How SEO and UX work together
Many digital marketers think that adding appropriate keywords on business website is already enough to be SEO-friendly. Well, first of all – the number of keyword repetitions and their location are also taken into consideration. And moreover, there are many other factors that are considered as well when it comes to the ranking position in Google ranking.
To understand what these factors are you have to remember that the Google objective is to provide users with the best experience possible. It cannot exclusively entail “being packed with appropriate keywords” websites but also quality ones. In this context Google and UX savvies have the same job.
Where search engines and UX meet
When you search for something using Google the keywords are crucial but their appropriateness is just half the battle. Google wants to know which websites will provide users with the best experience. Actually – Google uses the same measurements to test the quality of websites that UX designers do. And that’s something everyone who deals with digital marketing has to bear in mind.
There are a fistful of measurements to check users’ experience but the most important one to take care of in the first place is the page speed. Nobody likes waiting ages for a page to load and it’s a primary disincentive when it comes to users’ satisfaction. Your page should load quickly and smoothly. Otherwise you both destruct the UX and your Google ranking.
Another key concept when it comes to UX and Google ranking is the navigation on your website. Even if you have state-of-the-art content it won’t be appreciated as long as your users won’t be able to find what they look for. If your website is easy to navigate and intuitive you can be sure that it doesn’t drive anyone crazy.
It can be quite troublesome to create a website that would be fully understandable to Google but if you take care of your website organization it will be fine. You should make use of links, buttons, navigation bars and dropdowns. Don’t make it too compound as the more complex it gets the more difficult it is for users to use it.
There are obviously more aspects in which UX and SEO work together and I just presented you the most juicy bits. If you want more you need to check out more detailed analysis of that on https://landingi.com/blog/how-ux-and-seo-can-together-transform-online-businesses.