3 Best Augmented Reality Software

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Augmented Reality Software

Augmented reality (AR) software is a tool that gives architects, marketers, teachers, and game programmers and developers the capability to view digital interactive content, like images, buildings, books, and media objects in a real-world context. It provides them to see a layered visualization as if the objectives were right in front of the vision. AR software is able of making virtual 3D images, designs, and multimedia above a physical space. It utilizes computer-generated display, sound, text, and effects. It can help to create and improve interactive content and games and can offer virtual training experiences.

Augmented Reality Software: Advantages

Interactive content increases sales and customer retention:

AR provides a 3D visual which can be interacted with realistically. Users can visualize products, like gadgets, merchandise, and furniture, before buying it. Many people purchased items they hadn’t planned to buy because of augmented reality. The better, smarter and unique shopping experience with AR can also make customer indulge more for retention levels.

3D virtual prototypes allow testing products:

With virtual prototypes, companies can test products or services to evaluate before the big launch. This saves a lot of money and stops the risks/chances of product failure.

A better way to train employees:

AR offers an interactive learning experience by superimposing digital information in the classroom via smart glasses or AR headsets. It can help learners in real-time remote assistance from qualified professionals. Businesses can get loose of a text-heavy training manual by getting into interactive audio-visual displays. For example, user can create virtual fire, smoke, earthquakes, and crowds to train people on dealing with hazardous situations without putting anyone in danger.

Augmented Reality Software: Features

Real-world scenario: Overlays, superimposed images, text, and 3D objects against a real-world background.

Superimposed objects: Provides an augmented view of an object when using an AR device like a headset or smart glasses.

Simulation: Imitates special conditions or environments for training and educational purposes.

Drag-and-drop: Lets users select a virtual object by “grabbing” it, and then dragging it to another location.

Content creation: Gives everyday users a chance—not just developers—create their AR content and experiences for the audience.

Cross-device publishing: Allows users to deploy AR across multiple devices like VR glasses and mobile devices.

Augmented Reality Software: Price

Most of the products available in the market are priced on a “per user, per month” basis, and can be divided into three pricing tiers based on their starting price. A premium product is priced higher a bit has some more additional features like an HTML frame, custom animations, and campaign collaboration abilities.

Augmented Reality Software: Points to Ponder

Differentiate between AR and VR:

As a buyer, shortlist the core requirements first, primarily whether the need is augmented or virtual reality (VR). Or a single solution that supports both content types. AR and VR aren’t the same—while AR recreates 3D objects in the physical world, VR takes the user into a three-dimensional virtual world. So remain very clear about the thought process and the needs.

Support for required content:

The solution should allow all the users, not just a technically skilled one, to create content themselves and directly upload it to the platform. It should also let them edit the 3D models that they upload on the AR platform.

Integration with hardware devices and mobile platforms:

The software must be compatible with the accessible AR and VR headsets in the market like Oculus Rift, HTC Vive, Microsoft HoloLens, or Magic Leap or smart glasses. It must also be well able to integrate with Android and iOS devices.

Augmented Reality Software: Trends

AR to change customer buying behaviour:

By 2020, it is expected that 100 million consumers will engage in an AR-enabled shopping experience. Many showrooms and fitting rooms across the globe already provide try-before-you-buy options. AR-based smart mirrors allow users to try different hairstyles, hair colours, and clothes. The mirrors use sensors, light-emitting diodes (LEDs), and liquid crystal display (LCD) to predict a customer’s age, gender, and other characteristics to provide their recommendations thereof.

IoT and AR process data in real-time for faster decision-making:

Multiple devices and sensors connected via the internet of things (IoT) visualize lots of data that can be put into the AR software. This live and interactive interface can be helpful to many industries, primarily among them is healthcare. For example, it would enable surgeons to perform procedures by rendering live 3D reconstructions of a body part. At the same time, the AR software would be linked to multiple devices that capture the patient’s vital statistics to make the process much more advantageous for doctors and surgeons.

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