Food aggregator Zomato is planning to start home delivery of alcohol because of the high demand of the liquor during the lockdown. After the relaxation has been given, long queues can be seen outside the liquor shop which is a matter of concern. To prevent this condition Delhi Government started imposing a 70% extra on MRP as a special corona fee from Tuesday 5th May 2020, while Mumbai shut down the liquor shops after 2 days of re-opening.
Reuters news says “The food delivery company Zomato is expanding their business by starting Home delivery of the Liquors in coming days.” According to the report Zomato’s CEO Mohit Gupta has written to industry body ISWAI, suggesting the idea in a business proposal.
We believe that a technology-enabled home delivery based solution can promote responsible consumption of alcohol. Gupta wrote in his proposal. The proposal was submitted in the mid-April, Reuters report says that “Zomato will target the areas which are relatively less affected by COVID 19.”
There is currently no legal provision for home deliveries of alcohol in India, something that industry body International Spirits and Wines Association of India (ISWAI) is lobbying to change in conjunction with Zomato and others.
Amrit Kiran Singh Chairmen of ISWAI said that “To boost the state revenue, alcohol deliveries should be allowed.” According to a recent report from the London-based research group, IWSR Drinks Market Analysis in.2018 “India generates $27.2 billion by the alcohol industry.”
Although the business proposal has already made, but the final decision is yet to come.