The Decline of NASCAR
NASCAR stands for the National Association for Stock Car Auto Racing. NASCAR is an American auto racing sanctioning and operating company known for stock-car racing was founded 70 years ago in 1948.
Ironically, stock car racing started in the United States during the Prohibition Era, when drivers ran bootleg whiskey.
As bootleggers needed to distribute their alcohol and any other product they sold, to try and outrun the police, bootleggers would drive small vehicles that they would modify to increase speed and handling. When Prohibition was over, the love of fast cars did not stop there. They continued on racing, but now they were racing each other instead of the cops and for profit.
Since NASCAR’s inception, it has consistently grown and has been extremely popular amongst the masses, not just in the United States but around the world. Within the past decade, there has been an alarming drop of interest in the sport pointing out that in the past two years there has been at least a 30% drop in viewership and ticket sales.
One of the issues that have impacted NASCAR is the constant rule changes. With NASCAR continually changing the format, the consistent inconsistency makes it complicated and hard to follow the races. Even with the small non-competition changes, such as the pre-race entertainment like the Sprint Experience and Fox’s NASCAR RaceDay TV stage, those no longer occurring impact the sport. The pre-race entertainment can be likened to tailgating before a football game, and these pre-race entertainment activities are what brought people out.
Another issue that NASCAR is facing is the loss of sponsorships. So many individuals are brand loyal, so if their brand pulls out from a sport, the likelihood of the individual following the brand is high. The loss of sponsorships can be attributed to anywhere from drivers use of racial slurs to businesses changing their marketing strategies due to the rise of various channels such as social media.
Lastly, the sport is having a significant problem. Even if the prior two issues were not as serious of an impact, the attracting of new fans is a massive dilemma for NASCAR.
NASCAR’s current fans are among the oldest of the American sports. To make matters worse, the group is among the most rapidly aging. The average NASCAR TV viewer is 58 years old, ranked third behind golf and tennis. To make matters worse the average age is quickly increasing, all the more reason they need to capture the attention of the younger audiences.
With the decline of NASCAR, this is the time to indulge in other, evolved forms of racing and that currently is drift racing. And although drifting is a newer form of racing, with this being the age of rapid innovation and technology continually advancing, it has already evolved to radio controlled. Radio controlled (R/C) cars are battery/gas-powered cars or trucks that can be controlled from a distance using a transmitter or remote. RC Goliath is the best place to learn about R/C cars. After one visit you will be hooked.