Technology has driven much of the business community online. Digital marketing is vital to success in business, and the practice is constantly expanding its abilities and methods.
It can be difficult to dive in as a novice, because there is so much information to learn about the technologies available today. The best way to tackle such a broad spectrum of knowledge is to break it down into workable pieces.
Start learning now, and check out a brief overview of a few of the best SEO tools for digital marketing. Let technology help you keep pace with the new generation of marketing experts.
Let the professionals handle the job
If you don’t have the time to invest in digital marketing, then it’s best to let the professionals handle the job. There are plenty of options online when it comes to finding a competent SEO manager for your business.
Tools for keyword analysis
SpyFu – SpyFu is an excellent all around suite tool that provides platforms for gathering information on what keywords your competitors are using. The tool will also provide valuable incite on PPC advertising metrics. It will cost you just over $33 per month, but it’s well worth the investment.
Ubersuggest – Ubersuggest is a free tool. It is a keyword suggestion tool that gathers its information from a variety of suggested services. For basic keyword guidance, Ubersuggest can get the job done.
Tools for ranking
Tracking the effectiveness of your current digital marketing strategies is important. Once you identify what works, you can better accommodate other digital efforts.
Google Search Console – Google offers its own helpful tool which helps users to monitor the performance quality of their business website. If you hit the “Search Traffic” button, then the “Search Analytics” tab, you will see a list of your current successful keywords.
SEMrush – SEMrush is a SEMI-free tool that will give you the ability to track any domain or keywords to uncover just what helps the domain succeed. Seeing what and how the competition works is an invaluable ability in digital marketing.
Tools for content effectiveness
Yoast WordPress Plugin – If you use WordPress to manage your website, Yoast is an excellent addition to your platform. It will help monitor the content you plan to add, and work as a traffic light signal to let you know whether or not your content is SEO friendly.
Buzzsumo – Buzzsumo is best for its super easy to use interface, and its ability to identify what digital content is currently thriving surrounding a particular topic. It will also tell you which domain hosts are dominating the buzz, so you can study their methods of implementing the winning keywords and phrases.