Responsive display ads are ads automatically built by Google using the assets that you provide. For example, Google automatically adjusts your purchases’ size, appearance, and format to fit available ad spaces on the Google Display Network.
Responsive display ads can be used for regular and intelligent display campaigns. In addition, responsive display ads can play a valuable role in your Google Ads schedule. Here are six reasoning to take another look.
Some advertisers struggle to complete display advertising programs. Sometimes they don’t hold the design expertise or ability to create good-looking ads. In addition, they may not assemble every potential ad size or type even when they do.
It is one of the causes Google rolled out responsive display ads in 2016. It was a form to help out advertisers — and a way to potentially reload more ad placements. Responsive display ads retain the default ad style for the GDN, and responsive display ads are often utilized for clients since 2018. Responsive display ads can contain the following text elements:
- Description
- Short headline
- Long headline
- Business name
It may also hold the following image components:
- Logo
- Marketing image/video
Responsive Display Ads
- Influence powerful machine-learning models to render reports customized to satisfy the specific requirements of the separate campaign.
- Automate ad innovation for most apps, but not desktop and mobile gadgets.
- Employ a machine-learning model to construct an advertiser’s assets, using assets that have acted well in the past.
- Utilize a machine-learning model to choose optimal investments for each ad slot, employing predictions on an advertiser’s performance history.
How do Responsive Display Ads use Automation?
Responsive Display Ads employ a machine-learning model to demarcate optimal assets for every ad slot using predictions established on an advertiser’s performance history.
When you produce a Responsive Display Ad by uploading various assets into Google Ads, Google employs a machine learning model to decide the optimal blend of holdings for each ad slot based on projections constructed from your performance record.
Reasons to Run Responsive Display Ads
No Need to Engage an Outside Designer: Responsive display ads are an excellent solution for smaller companies that don’t have the resources to run standard display ads. As mentioned above, creating standard display ads can be demanding. In addition, it would help if you had a variety of pictures in an assortment of sizes. Often, smaller companies don’t hold an in-house design team. As a result, they can shift to create these ads — and they may be unwilling or unable to encounter external designers. But with responsive display ads, you only require a couple of high-resolution images and a logo to get driving.
Don’t Have to Depend on Your In-house Creative Team: Creating the images needed for standard image ads can even be a problem for companies with an in-house design team. Their appeal for photographs may not be a foremost priority for the in-house design crew. If there’s a backlog of jobs, they can conclude waiting days, weeks, or even months to obtain their needed assets. This all-in-one content marketing toolkit, improves your online visibility, reaches new customers, and drives sales. A client can have an in-house design team that builds custom display images ads for us, but backlogs can still occur. When it does, we employ the assets we have with responsive display ads to get us started while we wait.
Get Better Performance: In some accounts, we get better performance with responsive display ads than standard display ads. It isn’t always the case. But it can happen.
Deploy Video Assets: We’ve been fetching good advertising traction with video assets, so we’re consistently scrutinizing for new modes to deploy them. Finally, as of early 2019, we have that option with responsive display ads. You can choose up to five videos (max of 30 seconds in length) from your YouTube channel to portray in your responsive display ads. It is extra to at least one landscape and square photo, with headlines and descriptions.
Evaluate Ads With a Scorecard: The ad strength scorecard gives feedback on how well your responsive display ads are set up before going live. It delivers an overall rating and recommends actions you can handle to enhance the strength of the ad. You’ll locate this feature in the Ads & Extensions window. While the scorecard and its suggestions are no replacement for real-person research, it’s still a valuable tool for double-checking your work.
Final Thoughts: Responsive Display Ad Is Better Than No Ad at All
It would still take a well-designed standard display ad over a responsive display ad, everything else being equal. However, if the alternative is between conducting a responsive display ad and running no advertisement at all, responsive display ads are worth a try.