How to Get Fans by Vlogging?

Vlogging is one of the most popular, if not the most popular, genres on YouTube, and even the biggest YouTubers on the platform are slowly moving away from gaming to vlogging. This presents a lot of opportunity for people who’ve always wanted to be famous and while making a lot of money.

Vlogging isn’t an easy job, however, as you are essentially marketing yourself to potential fans. We’ll help you avoid the common pitfalls and start a vlogging effectively while having some lucidity about what the future will hold for you as a vlogger to attract fans quickly and consistently.

Be Consistent with Your Vlogging

If you want to have a dedicated fanbase, you need to be consistent in both the direction and the frequency of the vlogs. Too much inconsistency will make people lose interest in you and what you have to say. When choosing a direction for your vlog, you should keep a few things in mind:

The content of your vlogs should follow a relatively predictable framework. Especially as your fanbase grows, people expect a certain type of content, a specific tone, and familiar graphics. Providing this type of content to your followers consistently is extremely important to stabilize how many views and revenue you get monthly. Of course, this doesn’t mean you should introduce no new forms of content, but you have to be cautious and do your research beforehand. Stability is always an asset for a vlogger.

Test What Works Best

Succeeding on the internet requires bold actions and a lot of testing. When you’re starting out, you’ll have a very difficult time finding out what works and what is impeding your success. It is easy to collect data and isolate the effects of each change you make to your content, and this can be a powerful tool in your arsenal.

  • When you begin your journey as a vlogger, you have a lot of leeway with your content. If you make a strategic mistake when you have 100 subscribers, you can recover from that fairly quickly, but if you do the same mistake while having 100,000 subs, you’ll deal with much more blowback and will have a harder time recovering. This fact should always be in the back of your mind when you test new stuff.
  • Collect as much data as possible. Keep track of your views, the average view time of each video, the age of your average viewer and their locations. You need these data if you hope to gauge the success of your new pieces of content. The data will also help you determine what sort of vlogs your viewers might be interested in. If you find out that most of your viewers come from a certain state, then you can appeal to your viewers by discussing stories relevant to that state.

Don’t Limit Yourself to YouTube

Limiting yourself to YouTube is generally a very bad idea. Not only your relevance depends solely on one platform, but you’ll lose out on a lot of potential revenue if you branch out.  There are two difficult questions you’ll need to answer before branching out, however:

  • When to branch out? finding out the correct time to expand is extremely crucial – if you do it very early on, it might not receive any attention at all. If you do it too late, you might lose out on a lot of money. Try to tease it to your viewers and measure their response before you commit to anything. Expanding to a new platform usually involves doing a lot of research and spending a lot of time establishing yourself, so you want to make it count.
  • Where to branch out to? Deciding whether to focus on an Instagram account or a Twitter one largely depends on you and your audience. However, it is good to have at least a minimum presence on all social media networks, even if you only post once a month. You also have to create an e-commerce platform. Multiple outlets have shown that YouTubers can increase their revenue by around 20 to 50% only by creating a merch store. It is relatively easy, and it is becoming easier thanks to startups like fourthwall.com that help integrate your YouTube channel into a fully functioning e-commerce platform. You have no excuse not to try it out.

Image credit: Vlogging via Have a nice day Photo/Shutterstock

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