Having a technically sound website is important since it offers users a better experience and is easier for search engines to crawl. Having a good technical setup allows them to see what your online presence is about, preventing confusion from duplicate content. Knowing more about these characteristics can help you optimize your online presence and make it easier to get found.
Multiplying Your Revenue
While having a strong online presence that can be found is important, thatís only part of what you need to accomplish. Traffic itself wonít do anything for you unless it also drives growth. Thatís why using intent SEO from Granwehr.com can help you multiply your revenue Ė it can drive conversions. You should technically optimize your site as a starting point. It will give yourself a strong foundation to drive growth. Understanding the results drives strategy. When you know what popular engines want to serve users, you can create an SEO campaign so you can quickly outrank your competitors.
It Loads Quickly
Today, loading time is important since users aren’t patient. They donít want to wait for anything to open since they expect them to open nearly instantly, and if it doesn’t open quickly enough, users will leave. If it is slow, people will move on, causing you to miss out on traffic. Search engines know slow loading speeds donít offer a good experience, which is why they prioritize ones that load fast. So, if it isnít fast, youíll likely end up further down in results, resulting in less traffic. You can test the speed fairly quickly, and many online tests tell you what you can improve.
A Crawlable Site
Your site is crawled using robots. They follow links online to find your content. Having a good internal linking structure can ensure they understand the most important content. There are also a few other ways to guide bots. For example, you can prevent them from crawling specific content if you donít want them there. Or you can let them crawl an area but prevent them from showing that spot in the results. You can provide this direction by using a robots.txt file. This powerful tool needs to be used with care since even a small mistake can keep bots from crawling the most important parts. You donít want to block the JS or CSS files in the robots.txt file. Those files have code that tells usersí browsers how the site works and what it should look like. If the JS or CSS files are blocked, it is harder to tell if it works properly. Spend some time researching it to learn how it works.
Youíll also want to look into the robots meta tag, which is code that you will not see on the page when you visit it. This source code is in the head section. Bots look at this section when theyíre looking for pages. They can find information about what that spot contains or how this data should be used. In certain cases, you might want bots to crawl your page but not include it in search engine results. Thatís where the robots meta tag comes in. It also lets you tell bots to crawl an area and not follow the links. For example, you wouldnít need thank you pages to show up. They are known as thin content pages, which means they donít have useful information on them. The same is also true of login areas. If you wouldnít search for that area if you were not in the company, itís safe to keep it out of search results.
There are Few Dead Links
You already know that slow loading times frustrate visitors, but an even more annoying issue is landing somewhere that doesnít exist. If one of your links leads to a page that doesnít exist, a visitor will likely come across a 404 error. And search engines also donít like those errors. Theyíre even more likely to find dead links since they follow each one they find, even if they are hidden. Most sites have dead links since they are works in progress. Luckily, you can use tools to find and remove dead links. To prevent them in the first place, redirect the URLs when you move or delete them. You would ideally redirect it to a replacement for the old one.
There is No Duplicate Content
If you have the same information in multiple spots, search engines will be confused. If there is similar or identical content, which should rank first? Thatís why they may rank identical pages lower. Itís easy to have duplicate information without knowing about it. Technical issues mean that different URLs might show the same thing. The good news is that by using the canonical link element, you can show the original page, which is what will rank.
Organizing the Data
Structured data allows search engines to better understand your business. You can tell engines the kind of service or product you offer or what recipes are on your blog. Plus, you can offer details about the services, products, or recipes. There is a certain format that this information needs to be offered in a format so it can be found easier. This allows you to place the content in a bigger picture. Having structured data also means your content might be found as rich results. These are the results that stand out from others in searches.
Youíll also want to have an XML sitemap, which is a list of your pages. It is a roadmap for engines, and it ensures that they will not miss important information. It is often included in posts or tags, and it includes the last date each area was modified and the number of images on each page. In an ideal world, you would not need to have an XML sitemap since there would be internal links to connect the content. However, not every site has a good structure, and it is not harmful to have a map, so consider making one just in case.