The world has changed with the introduction of social media. It transformed the way we communicate, express ourselves, share our thoughts, display our lifestyle and many more things. It has created a new reality all together for everyone who wish to appear different in the online world. It has given a new sense of identity to the people. Needless to say, it has changed the business world too. Social media has allowed businesses around the world to reach out to a wider audience. With social media behemoth like Facebook, Twitter, Instagram, etc. the business world is exploring new opportunities. It has become a necessity for every brand to create its own identity on the social media to engage with existing and prospective customers in a completely different way.
However, managing social media can be an overwhelming task if the business doesnt have the right tools and people. Without proper knowledge and lack of skills, it can be counter-productive too. Whether it is about creating new content, getting better ways to engage with the audience or scheduling posts at the right time, social media management tools have become necessary for success.
These tools can help the businesses to streamline the workflows, save ample amount of time and making sure that the right content reaches the correct audience at a perfect time.
So, how do you decide which tool to use?
Well, there are many such tools present in the market which can help you in managing your social media profiles. These tools can certainly assist you in taming the wild tiger called social media.
In this article, we discuss the top 25 best social media management tools available at present.
1. Buffer
It is an intuitive tool which is perfectly streamlined for social media management currently being used by few of the most successful brands, businesses, etc. around the world. It is also a great tool for an individual too. It helps in driving meaningful engagement and helps in creating good results on social media.
This tool has different suites of products for various purposes such as publishing, engagement, analytics as well as team collaboration. It is carefully crafted and highly optimized to assist the social media marketer and the teams to work with more efficiency and effectively.
It is a simple, clean and intuitive tool which is quite user-friendly. It has great customer support and helps in publishing content on right time.
It comes with various price plans. It has Free Plan as well as Paid Plan of price ranging from $10 to $399 per month. It comes with a 14-day free trial period.
2. Hootsuite
This social media management tool is considered to be the biggest one of the lot, and it is currently being used by over 15 million people all over the world. Over 800 of the Fortune 1000 companies use this tool for managing their social profiles.
It is an all-in-one platform which provides the ability to curate the content along with scheduling. It also helps in measuring social ROI. It assists in running social media ads and many more things. It allows the users to monitor multiple accounts as well as keywords which makes it most loved tool among its users. Using this tool, the user can connect with over 35 social media networks and can bulk-schedule social media posts.
It comes with Free Plan as well as Paid Plan which ranges from $19 to $499 per month along with Enterprise Pricing. It also comes with a 14-day free trial period.
3. SocialBee
SocialBeeis one of the fastest-growing social media management tools on the market, which helps you get more leads with less effort and at a fair price. If youre someone who thrives on being organized, youre going to love this, as SocialBee lets you add, organize, schedule, and post your content easily. Integrating all the important platforms such as Facebook, Instagram, LinkedIn, Twitter, even Pinterest, and Google My Business, SocialBee is a great tool when it comes to visibility and growth on social media.
Some of its Key Features are post scheduling tools & automated publishing, connecting up to 25 profiles, Import RSS Feeds, team collaboration, over 10+ integrations, and many more
With pricing starting from $19, SocialBee is definitely a must-try tool for your agency.
4. Agora Pulse
Just like many other social media management tools, this tool is also an all-in-one solution for managing social media. It provides all features of scheduling, responding along with reporting. It also has its own unique features like competitor analysis as well as Facebook contest apps which comes at quite an affordable price.
Its pricing starts from $49 to $299 per month. It comes with a 15-day free trial period.
5. Sendible
Sendible is a great tool which is perfectly suited for agencies which have to deal with many clients. Its most significant feature is that it allows you to customize the dashboard as per the branding to attract new customers. It comes with great integration like Canva graphics editor along with royalty-free image search as well as YouTube search. It offers some automation for people who wish to save some time by avoiding repetitive tasks.
Talking about its pricing, it starts at $49 to $499 per month. It also has enterprise pricing. It comes with a 30-day free trial period.
6. Everypost
This tool makes the life of the user easier by making curating the content, it’s customization, and scheduling, a seamless affair when it comes to posting social media content. It has a significant focus on visual content which allows the user to pull images as well as videos from popular sites such as Instagram, Flickr, YouTube and also from RSS feeds. However, it doesnt have any social media analytics feature at present but it is soon to arrive, as per the company website.
It is among few social media management tools which provide the ability to customize the social media posts according to each social media platform. Its visual content curation feature is quite impressive as it allows the user to easily discover and also attach the multimedia content, as per desire.
It has a variety of pricing plan which starts from $9.99 to $99.99 per month. It also comes with an enterprise pricing. It also offers a 14-day free trial period.
7. Social Pilot
Like most of the above tools, this one also comes with scheduling of posts as well as analytics. However, it doesnt offer to monitor. It has a simple dashboard, and it is available at quite an affordable price. Its client management feature makes it the top choice for the agencies which have to work with many clients.
Social Pilot helps in curating and suggesting content from different industries like technology, education, health as well as fitness which is quite a great feature in case you are looking for relevant content with ease. It also has another great feature which is its social media content calendar which provides you the view to maintain track of scheduled posts in a quick glance and rearrange them by simple dragging and dropping. This makes scheduling of the post, quite a seamless task.
It comes with a Free Plan and Paid Plan starting from $10 to $20 per month. It also has enterprise pricing and comes with a 14-day free trial.
8. CoSchedule
This tool is not another social media management tool, it is a much more powerful calendar to maintain and manage various aspects of marketing. Using this tool, the user can manage as well as collaborate with a team in order to create social media posts as well as content, events and even tasks. Like other social media management tools, it is quite useful for marketers. It is especially useful for the users who wish to keep all their projects like social media, content, emails, etc. organized at one place.
Its ReQueue feature allows the user to automatically find optimal posting times of the content and also fills the gap in social media schedule with best posts.
Its price range starts from $30 to $1,600 per month. It comes with a 14-day free trial.
9. MavSocial
MavSocial is a wonderful social media management tool which puts a prime focus on visual content. However, it does have high priced plans, but with this tool, you can easily manage your Facebook ads with ease.
It has common features like scheduling, monitoring, and reporting. Along with it, it has a great digital library which allows you to manage, use and even edit multimedia for social media posts along with a search engine where you can easily browse through millions of stock photos.
It also allows you to repeat any social media posts for a given duration of time.
It comes with Free Plan and Paid Plan which starts from $19 to $199 per month. It also has enterprise pricing and comes with a 7-day free trial period.
10. Friends+Me
This tool lays special emphasis on Google+, but it also provides you the ability to schedule content to various other social media platforms which makes it unique among other social media management tools.
It provides support to scheduling for Google+ profiles along with collections, communities as well as pages. It also allows you to set up automation in order to re-post any of your Google+ posts onto different social media accounts of yours. This feature makes it great for the marketers who focus on Google+. It also allows you to add a unlimited number of posts in the queue.
It is priced at $3 per connected account per month. It comes with a 15day free trial period.
11. Crowdfire
It is a capable marketing assistant. With the means of its conversation-style setup, it tries to get hold of social media goals of the user and make recommendations to reach those goals like growing a following, driving traffic to blog or even selling the products.
It also has scheduled post feature and also set up automation for various social media accounts. It is soon going to launch its analytics feature.
It offers a personalized service as per the goals of the user. For instance, it can connect the user to Shopify store and then add a new product to the store. Crowdfire will create as well as suggest a social media post regarding the product to share. It is considered to be among the best social media management tools.
The best thing about this tool is that it is free of cost.
12. Edgar
This tool brings a creative approach to social media sharing. The main notion behind this is that the user has to create a content library with different categories and then add time slots with every specific category. This tool will then automatically fill up those time slots with different content present in the library.
It automates the social media post creation as well as cleverly implement scheduling. Instead of posting social media posts at different times, it allows you to recycle the library of content according to the categories.
Its price is at $449 per month, and it comes with a 14-day free trial period.
Also see – Social Media Icons & buttons for website owners and bloggers
13. Post Planner
This is among the most innovative social media management tools which help the social media marketers with three important tasks namely, finding high-quality content, planning a perfect publishing calendar along with consistently posting content. It also curates as well as rates content suggestions. It also helps in creating a content-type-based schedule. With the help of its Find Tool, this tool makes it quite easy to search content that is well proven to engage with people.
In place of merely picking up the time slots in the schedule, the user can easily select the content type for each time slot, and then this tool will fill the slots with chosen content accordingly.
It has a Free Plan and Paid Plan starting from $3 to $99 per month. It also comes with enterprise pricing.
14. Tailwind
It is among the best social media management tools for social media platforms like Pinterest and Instagram. It helps in scheduling posts, monitoring conversations as well as measure results. It also offers recommendations which help in improving the Pinterest and Instagram performance.
It is a great tool for marketers dealing with these above-mentioned platforms as it offers a significant range of features which are quite specific to these visual platforms like Pinterest content promotion along with Instagram UGC content management.
It has Free Plan with limited features. Its priced plans are $9.99 and $799.99 per month along with enterprise pricing.
15. SocialOomph
SocialOomph provides the user to manage the social media accounts along with a blog from one single dashboard. It has various additional features for Twitter management like automation as well as follower management. Its Twitter automation attracts the people the most and its most salient features include purging the tweets as well as restarting the account.
It is priced at $6.97 and $17.97 per two weeks.
16. Sprinklr
Sprinklrs suite of products provides experience of a cloud for social media management. It helps the enterprises to connect as well as serve their customers across different channels at any scale. It also enables the teams in enterprises to collaborate with efficiency and also helps them to reach, listen as well as engage with the customer on more than 25 social media channels. It is among the best social media management tools enabled by cloud technology.
17. Oktopost
It is a social media management platform best suited or B2B marketers who wish to generate leads via social media and also want to quantify the business value of social media efforts put by them. It has social media publishing along with analytics and social advocacy. It has all the essential tools which most of the B2B marketers desire for.
18. Falcon.io
Falcon.io has the combination of social media management along with engagement, analytics as well as customer experience management and also DIY landing page builder at one single platform which is what every social media marketer dream of.
19. HubSpot
Hubspots social media management tools are an integral part of its all-in-one marketing software. Hubspot has integrated allows you to integrate your entire marketing methods like social media, email, SEO and even CRM into one single platform. You are allowed to easily compare various results across different marketing channels and measure the social ROI. Its price starts at $200 per month.
20. Salesforce Social Studio
When it comes to one of the most comprehensive sets of products especially for enterprises, Salesforce provides it all. Its Social Studio is a segment of its Marketing Cloud platform. It helps the user to strengthen the customer relationship by perfect alignment with marketing, customer service as well as sales efforts on the social media.
21. Social Hub
This is one of the best social media management tools, particularly described as software which is purposely built for businesses as well as agencies and the governments. It is based on its target audience as well as customers. It provides a complete solution which is not only efficient and scalable but also secure.
22. Spredfast
Spredfast is a social media software which is currently being used by few of the biggest companies in the world like 3M, LinkedIn and even Johnson & Johnson in order to handle various aspects of their social media management.
23. Likeable Hub
This is another good tool which offers thousands of content ideas. It also helps the user in generating referrals as well as leads which boost the business. It also helps in amplifying the social media reach and much more. Its starting price is at $299 per month.
24. Social Flow
Social Flow is among the best social media management tools which is best described as social media publishing and advertising tool which is currently being used by many of the top publishers like The New York Times, Fast Company and even National Geographical Channel. Using this tool, Fast Company was able to accomplish an increase in Facebook shares by whopping 30%.
25. NUVI
NUVI is a great social media management tool which allows you to have real-time data-visualization along with social media insights. This assists you in making various crucial decisions regarding social media strategy. It also offers various tools in order to publish as well as engage on social media effectively.
26. Sprout Social
Like HootSuite, Sprout Social is the combination of various social media tools coupled into one platform, allowing the users to schedule and monitor social media along with reporting.
It is among the few social media management tools which offer a CRM or Customer Relationship Management feature. It allows the businesses to keep a comprehensive profile of their customers which assist them in creating better and stronger relationships with them.
The most amazing feature of this tool is its reports. Most of the social media managers find its reporting mechanism fascinating. The reports are great and well-managed and can be downloaded. They can also be sent to manager or clients without even editing them.
When it comes to pricing, its range starts from $99 to $249 per month. It comes with a 30-day free trial period.
Conclusion
Social media has become an essential part of businesses as they try to reach out to a maximum number of existing as well as potential customers. It has changed the marketing scenario and has brought revolution in the way the businesses interact with the customers. It has driven engagement level of the businesses with the customers. Social media has proven its effectiveness in creating potential leads and increasing sales and hence driving profits. In order to do so, a successful social media marketing strategy needs to be followed. It requires careful study of latest trends, user engagement level, their behavior and market scenarios. Social media marketing strategies now play a key role in defining the success of the businesses.
In order to successfully implement social media marketing strategy, the businesses require various tools. These social media management tools help in regulating, monitoring, scheduling and reporting the social media posts on various platforms. They also provide valuable analytics which helps in creating successful marketing plans. These tools come in all shapes as well as sizes, and it depends on the social media goals of the business to choose which one suits them the best. Every tool has its own advantages and helps in fulfilling the requirement of the businesses.
In this article, we have discussed top 26 social media management tools which are currently available in the market. What we have presented is just the tip of the iceberg. There is an entire ecosystem of such tools. There are many tools which we have not included in this list.
We would like to know which tool you use for maintaining your social profile and if you have a business, then which tool suits your requirements the best. Let us know the favorite tool of yours. Dont forget to leave your comment in the section below.