ACT! CRM Review 2026: Features, Pricing, Pros & Cons
ACT! is one of the longest-running CRM and contact management tools, aimed at small businesses and individual professionals. Here's our updated 2026 ACT! CRM review.
What Is ACT! CRM?
ACT! combines contact and customer management with marketing automation, helping small businesses track relationships, manage pipelines, and run email campaigns. It's available as a cloud subscription or desktop software.
Key Features
- Contact & activity management with rich customer histories.
- Sales pipeline tracking and opportunity management.
- Marketing automation including email campaigns.
- Cloud and desktop options for flexibility.
- Integrations with Outlook, Google, and more.
Pros and Cons
| Pros | Cons |
|---|---|
| Affordable for small business | Interface feels dated vs modern CRMs |
| Combines CRM + marketing | Steeper learning curve |
| Cloud or desktop choice | Fewer integrations than larger rivals |
Is ACT! Worth It in 2026?
ACT! suits small businesses and solo professionals who want affordable, all-in-one contact management and marketing without enterprise complexity. Teams wanting a sleek, modern CRM may prefer newer cloud-native options. For more, see our guides to Salesforce and CRM software.
Frequently Asked Questions
Is ACT! CRM good in 2026?
ACT! remains a solid, affordable choice for small businesses and solo professionals needing contact management plus marketing, though its interface feels dated next to modern cloud CRMs.
Is ACT! cloud or desktop?
Both. ACT! offers a cloud subscription and a traditional desktop version, so you can choose based on your preference and workflow.
How much does ACT! cost?
ACT! uses per-user monthly pricing for its cloud plans, with desktop licensing also available. Check the official site for current rates.