The modern dating market is rapidly growing, yet many investors aren’t eager enough to take risks on particular dating startups since the vast majority of those are nothing else but another variation of Tinder. All in all, how can you create a hot and fresh dating app most people would love? Moreover, how not to get another “copy-paste” sort of app?
We have analyzed the most popular online dating apps currently available on the market and picked out 5 basic principles of their groundbreaking success. Ultimately, the usage of these will definitely help you start a dating app will rock the entire industry! Special thanks to
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Main principles of creating a top-notch dating app
- Focus on specific audience, not on the market trends
It can be extremely difficult, but we would rather call it impossible, to be competing with some major dating giants like Tinder. The only possible way to succeed in the business is to follow a niche online dating practice. These days everyone is looking for a more personal approach. So even those who go in for the “hyped” dating services may be interested in trying out yours.
In this case, Pure can make a complete opposite romantic dating app example. The main idea of the service is that lots of users are actually searching for one-night hookups. So, after signing up to the application they can create a date request, based on specific time and location. And if nobody responds, the date request will be erased within an hour.
- Matchmaking to meet the users’ needs and preferences
Almost 65% of dating apps users claim that common interests is a defining factor in finding and matching with the right candidate for romantic relationship. The biggest part of the matches is based on algorithms of shared hobbies, preferences, and life goals, providing quality instead of quantity.
Those daters who are more into real life romantic dating format certainly would prefer geolocation-based matching apps. In this case, you would never miss another app member sitting at the same café.
- Filters
Commonly, dating apps’ filters are based on the simplest characteristics like age, eye/hair color, ethnicity and hobbies. But, for an app with a twist, you’d better consider adding some special filters. For instance, if you’re creating a dating application for hipster-millennials, the users may choose a partner with the same favorite sort of coffee. If your target audience consists of art-lovers, they can find a potential date visiting the same art exhibition or party. Just keep in mind that personalized filtering increases user respond more than any other typical survey.
- Integration with social networks
The originally hookup nature of online dating platforms often scares potential new members away. They simply don’t want to be harassed by creepy or annoying personalities. In this case, users might benefit from their social networks’ integration – mainly because they won’t need to share too much of their personal data and they will only be matched with close acquaintances or 2nd-degree Facebook friends, for example.
- Female-friendly app
According to the users’ personal experience, nearly 10% of dating app members are con artists and sex-offenders. All types of weird and embarrassing messages, tons of fake profiles and pics, serious lack of privacy – things like that often discourage women from signing up to dating apps. Thus, don’t forget about female users who are a part of your apps’ audience, as it would be better to treat them in a slightly different way.
For instance, a dating app called Siren allows its female members to control who can view their profiles in the app. Another decent example is Wyldfire app having even stricter rules stating that men are only able to join by invitation from women.
