As far as online business is concerned, it goes without saying that how your website ranks on search engine results is of critical importance, perhaps now more than ever. A website that ranks high on search engine results when particular keywords are searched is a profitable website. Remember that the higher your website’s online visibility, the higher the number of visitors to your website. A higher number of visitors to your website means an increased number of prospective customers for your business’ products and services. It’s that simple. This is basically what makes search engine optimisation crucial when it comes to business websites and blogs.
All the same, a simple search of a particular keyword or phrase on Google gives back hundreds of results if not thousands. It is simple logic; that a prospective consumer is more likely to click on the links displayed on the first few pages of the search engine results if not the first page. But how do you get your site on the first page of search engines such as Google, Bing, and Yahoo? It is not as hard as most online entrepreneurs and startups would think. You just need to have the right information. This having been said, here are 5 tips to getting your website to page 1 of Google and other search engines.
- Know the Importance of Content
When it comes to online business and high web page ranking, content is king and it will always be according to Forbes contributor and content marketer, Steve Olenski . Create web content that is not only relevant but also helpful to your target market and website visitors and before you know it, your site’s traffic starts increasing. Maintain high-quality content that is kept fresh and regularly updated and your site becomes the dominating giant in your online business niche. Search engines will always detect content that is optimised for search engines rather than the users so you will want to avoid over-optimising but use the most relevant keywords.
- Choose and Use Your Keywords Right
Even though there are various ways to reach out to your target customers online according to internet marketing expert, Julian Connors , keywords remain a highly important factor when it comes to website page ranking. Optimised web content should have relevant, researched, high-ranking keywords. Use relevant keywords in your posts, business descriptions, social profiles, and other platforms online and you might just find your site on page 1 of Google the next time you do an internet search yourself.
- Don’t Forget Backlinks
Backlinks links are quite crucial when it comes to search engine ranking. Stay keen on the content on your website and ensure that each page has inbound backlinks to high-authority blogs and websites. However, it is important to only link to sites with content that is relevant to your business or the message you’re specifically trying to pass across in your content. Perhaps you would want to start by learning some of the smart ways to build backlinks for your website before you even read the next tip .
- Utilise Directories
Local business directories, article directories, and web directories are quite important when it comes to search engine optimization. One way to utilise the power of directories to boost your website’s page ranking is to write high-quality articles and submit them to reputable article directories with a link back to your website. These attract value and traffic, which is pleasant to search engine bots and spiders.
- Stay White Hat
There’s no point in ranking your website high, only for it to be brought down after a few days on page 1. White hat SEO is the kind of search engine optimisation that complies with search engine regulations. On the other hand, black hat SEO is the kind where someone uses non-permitted ways to increase their search engine rankings or deception to increase traffic to their website . If you want to remain on the first Google results pages and avoid the possible hefty penalties, stick to white hat SEO.
These tips can help get your site to the top search engine page if you adhere to them and perhaps work with a trusted SEO expert in your area for local SEO. If you come from Australia, for instance, you will want to do local search engine optimization and work with a SEO Company in Australia that actually delivers results.