What is Content Marketing – A Guide for your Business
Content Marketing is new innovative way to grab new/loyal customers by producing/sharing awesome content (images, videos, infographics etc).
So, basically it’s a method to build your business by gaining more customers.
Why do you need content marketing?
Because traditional marketing is getting less effective.
For example, a TV advertisement can now be skipped with a DVR (I record my favorite show, and I watch it at my convenient time and always skip ads in between) I am sure you do it to.
Also people have developed a sense of online banners/buttons they ignore it simply, making online advertising irrelevant as well.
Another way people block ads is by Adblockers provided by Browser add-ons and extensions.
So, the need of content marketing is pretty high at the moment.
How to Apply Content Marketing in your Business?
Content marketing involves educating customers, and not selling them anything. You need to make a content strategy, that consists of using blogs, videos, podcasts and social media as a vehicle.
Copywriters also have to work in-tandem to this as they create some unique attractive headlines, landing pages that are highly persuasive and emails that convert readers/followers to a buying customer.
To, make it all possible, we will be making few grilling articles ahead that will cover topics like:
- Making a Foundation
- Clickable Ideas
- Planning content for Maximum Productivity
- How to Write Content like a Professional
- Templates for content making
- The Roadblocks of content marketing
- Optimizing content for search
- Content promotion to bring more traffic, engagement and finally a sale.
- Last but not the least, monetizing your content
All of this and more will be shared over next future articles, so be sure to subscribe to our blog for regular updates.
And do share your thoughts on, what is content marketing and how to successfully incorporate it in today scenario.