When it comes to dental marketing, there are a lot of SEO companies that you will come across who are trying to do the best for the dentists. They typically follow a lot of Search Engine Optimization tactics to get your site at the top of the search are not always successfully. This is because most of these SEO companies, no matter how strongly they claim, do not know the exact ways in which a specialized dental SEO should be made.
The most important aspect of a Dentist SEO is to focus on local SEO. This is because the success of a dental practice largely depends on the local traffic.
- Local SEO will help you to manage your web presence.
- This will also help more patients to know about and find your local dental clinic.
Local SEO for dentists is much different from the regular form of SEO. The focus of local SEO should be primarily on different specific things on your website, which are:
- The content
- The uniqueness
- The usefulness
- The User Interface or UI
- The authority
- The mobile-friendliness and
- The code and structure.
In addition to that, you will need to look for the Meta Title, Description, and Keywords along with the Schema, Open Graph, Twitter Cards, and other back-end elements that are the most important indicators and signals that the search engines consider whether or not to crawl your site.
Reasons to do it
The most significant reason to focus on specialized dentist SEO is that it will make your website stand apart from the others. However, there are also other good reasons to do it. these are:
Reach out to more of your potential patients because the search engines, especially Google, are the modern ‘Yellow Pages’ where people look for information about the local businesses. According to search, it is found that:
- Nearly 20% of all search queries are made about the local businesses
- 40% of all mobile searches are prepared to find local businesses and
- 97% of these searches are made through electronic devices.
Therefore, making the best use of the internet is paramount. This will ensure that you get free traffic to your site and quicker benefits as well. Hence, local SEO is so essential.
Beat the competition
A better and proper SEO will help you to beat the competition among the local dentists. A professional SEO service will enable you to hone your marketing skills so that you win the clientele race. It is only by incorporating local SEO in your digital marketing efforts that will help you to:
- Boost online presence
- Bring in more traffic to your site and
- Put it on top of Google rankings.
The statistics suggest the importance of local SEO as well. 61% of companies feel that this is the best way to grow their business because 46% of all searches are not only local, but the search engines drive more than 93% of the entire website traffic. Different researches have proved that more than 51% of content consumption on the search engines results in organic search and traffic.