Do you remember the traditional billboard made of vinyl that advertised your favorite brand? While you may nostalgically remember these traditional forms of marketing, you will appreciate that the new age marketing platforms such as LED screens are more versatile. Their bright displays instantly capture the attention of passersby.
Here are the benefits of using an LED screen over traditional marketing tools.
LED screens are attention-grabbing compared to traditional billboards as they can display a plethora of images, videos, and sounds. They can be used to advertise a range of brands and events since they offer greater flexibility on the type of content they display. Their versatility captivates audiences and makes them attractive marketing tools.
2. Versatility in content generation and display
An LED screen can display video compared to the still images displayed on traditional billboards. They are perfect for a range of events as they allow more content generation opportunities. Advertisers can vary their messages in the course of the day. For example, a restaurant can advertise products offered during happy hour in the evenings and advertise live music at night. This flexibility allows for more content to be generated allowing for effective marketing of different aspects of a brand.
3. Operation in different environments
Digital advertising, in general, allows for remote operation. LED screens do not require workers to climb and hand or pull down the fabric or vinyl displays. A simple wi-fi connection and a few mouse clicks can instantly change the content on aLed screen. An LED screen in one city, for example, can be operated from another city, which saves on time and manpower.
4. Complete control of your message
If you have an LED screen in front of your store, for example, you can easily control the message displayed on the screen to take advantage of impulse buyers and walk through traffic. You can offer short-term discounts and flash deals on a whim!
5. Highly durable and low maintenance
LED screens functioning as digital billboards are highly resistant to damage and can withstand a range of weather conditions. They require little maintenance compared to traditional fabric and vinyl displays with light fixtures that required constant maintenance.
6. Guarantee of a higher ROI
Compared to traditional billboards that required brands to pay for reproduction of their content on vinyl or fabric including paying for flight costs, LEDs promise higher returns on investment as the content can be produced on a home computer and instantly and remotely uploaded to an LED screen anywhere in the country. Brands only have to pay flight costs, which are ad space rental costs.
7. Advantageous for companies dealing with billboards
Digital billboards allow advertisers to sell the same space to different brands. An LED screen can display advertisements for multiple brands in the same space throughout the day compared to a vinyl or fabric billboard that displays still content for one brand.
You should consider anLed screen as a marketing tool if you still use the traditional billboard. They have numerous benefits for almost all types of business as they are captivating, bright, vivid, versatile, and flexible.
Image Credits: LED Screens from Olexandr Taranukhin/Shutterstock