Today, the social media landscape is constantly shifting and changing. Businesses are relying on an organic Instagram promotion service to reach their target audiences in an efficient and cost-effective manner, as well as staying up-to-date with the latest trends. In order to remain competitive, it is essential that you keep up with the latest tips and tricks for Instagram marketing success.
However, along with new tips come outdated ones that could be hindering your progress on Instagram. Here are five outdated Instagram tips that you should stop doing today:
Focusing Exclusively on Self-Promotion
While self-promotion is a fundamental aspect of marketing, an Instagram feed that focuses solely on promotional content can come across as inauthentic and quickly wear out its welcome. Users are constantly seeking meaningful and engaging content. You might be showcasing your products, services, or success stories in every post, but if you aren’t creating a value-add for your followers, they are more likely to tune out or unfollow.
Instead, try a balanced content strategy that mixes promotional posts with user-generated content, educational material or behind-the-scenes peeks into your company. This would not only help maintain your audience’s interest but also foster a sense of community around your brand.
Ignoring The Power of Stories
Stories are not just a passing trend on Instagram; they’ve become a vital part of the platform’s identity. Yet, some businesses are sticking to the old-school method of only sharing in-feed posts, ignoring the unmissable opportunity that Instagram stories offer. Stories are a perfect medium for behind-the-scenes content, shorter updates, or interactive polls that engage your audience in a fun and casual way.
Overusing Hashtags
While using hashtags can be an effective way to increase your reach on Instagram, overusing them can make your posts look spammy and desperate. It’s high time we ditch the outdated advice of using the maximum limit of 30 hashtags per post. Instead, focus on a select few relevant and specific hashtags that align with your brand and the content of your post.
Avoiding Video Content
The era of Instagram solely being a photo-sharing platform has long passed. Instagram’s algorithm increasingly favors video content and features like IGTV and Reels are gaining popularity by the day. Yet, some businesses are avoiding video due to the perceived effort involved. It’s time to change that mindset and embrace video as a dynamic and engaging content format.
Neglecting Interaction with Followers
One outdated tip is to focus strictly on content creation while neglecting interaction with your followers. Remember, Instagram is a social platform, and interaction is key to building a loyal following. Respond to comments, react to stories where your brand gets mentioned, and engage with your followers’ content. This will show your audience that you value their input and care about your community.
By stopping these outdated tips, you can ensure that your Instagram strategy is up-to-date and effective. Just remember – keep it fresh, relevant, and interactive!