TikTok is one of the largest social media platforms worldwide. With more than 1.22 billion users in 2024, it is easy to forget that the app’s growth transition into a leading social media giant only started in 2016. It is available in more than 160 countries, with the US having the largest audience of over 150 million users.
The success story boils down to TikTok’s unique business model. It allows users to express their creativity using Reels and Shorts, which do not exceed 60 seconds. That way, the content is usually more engaging, emphasizing trends, creativity, and music integration.
So far, TikTok continues to cement its place as the perfect discovery app for users of different categories. Understanding how it works has become essential to marketing campaigns for businesses and influencers. This article provides a comprehensive guide for aspiring influencers and iGaming brands looking to carve a niche and establish themselves on TikTok.
Select a Niche
One crucial element of becoming a successful influencer on any social media platform is carving a niche for yourself. Every influencer must have a niche that makes you stand out.
The easiest way is to choose something that aligns with your interests and hobbies. What is that thing that you are so good at doing? Gaming, poker, predicting games, blackjack? Your ability to attract a large audience is a function of your expertise and creativity in producing relatable content.
Set Up a Unique TikTok Profile
First, you need to understand the type of profiles available on TikTok. You can choose between becoming a brand or a creator. The former is most suitable for business owners, while the latter is best if you want to become an influencer.
Irrespective of your choice, the information you provide on your profile is crucial. You must select a suitable name, bio, profile photo, and, in some cases, video. Your profile name should reflect the content or brand that you represent.
For instance, a TikTok account with the profile name GambleOnlineAustralia is self-explanatory. A user would not expect to see content about cars or mobile phones. Instead, such a profile should be about the most reliable casinos reviewed by GambleOnlineAustralia. It should include content about the best available options to Aussies, as well as details about their suitability, like bonuses, security, and safety. That way, you can become the go-to person for the most reliable information when it comes to online casinos for Australians.
Understand Your Ideal Audience
TikTok has one of the most youthful user groups among all social media. However, not all might be interested in the niche you intend to cover. A clear understanding of your target audience allows you to create bespoke content that will provide the best engagement. It is also vital in creating the perfect content strategy.
Select a Content Strategy
One of the mistakes people make is to think that you can successfully grow a social media account without a content strategy. No way! You must develop a plan that works best for your target audience. It’s like marketing automobiles to kids under 18 who cannot afford them or do not have a license to drive. Remember, TikTok leverages individual creativity and uniqueness. So, you must choose a format to help you stand out.
A proper content strategy includes decisions about your video style, editing pattern, sound, and how you structure your posts. For an aspiring iGaming TikTok influencer, the content has to be relatable, and the posting must be done in a timely fashion. For instance, a TikTok influencer posting about betting tips must do so before every matchday. That way, your audience can always look forward to your posts.
Decide on the Best Time to Post
There are varying opinions regarding the best time to post content on TikTok. Some content creators post three times to cover morning, afternoon, and night. For starters, it might take some time to gather enough data. However, this should form part of your content strategy and ensure you are consistent until you figure out the best time for your posts.
Examine Your Competitors
It takes a lot to break into an already existing niche, particularly the iGaming industry. Hence, you must strive to be better than existing influencers and content creators. If users find your content to be more valuable, they will return for more. A good way to go about it is to examine top competitors in the niche. Lady Luck HQ, Brian Christopher Slots, and World Poker Tour are some of the most popular iGaming TikTok influencers that you can examine depending on your niche.
Especially when starting from scratch, you must examine successful competitors to draw useful internet tips and insights. This can be very resourceful and save you time. Check their content, especially the ones with more engagement. Identify any pattern and leverage the positives to develop your ideal content strategy.
Always Engage Your Audience
Never leave a comment on your post unattended. Respond to feedback and engage your audience in a very timely fashion. Each time you share reviews about games and gambling tips, you should be available to respond to any question that follows. Especially for brand owners, ensure you provide factual information about any query. That way, you can build trust with your audience.
Promote Your Content
TikTok’s primary source of revenue is through online advertising. The best part is that TikTok allows users to promote videos on different platforms, increasing reach and engagement. This is excellent for new gambling affiliates and aspiring influencers who want to join the platform and gain more followers. For instance, if your niche is about poker, you can share a post about some strategies and tips and boost it for more engagement.
Do Giveaways and Contests
This is an easy way to grow your audience, although it comes at a price. For instance, you can reward your followers by sharing free tips. Especially when the tips turn out well, the tendency is that the same set of followers will be willing to pay when the same tips become monetized. That way, you encourage more users to engage with your posts actively. You can also promote a specific post to introduce your brand. TikTok allows users to customize ads to target their preferred audience based on location, age, and product/service preference.
Network With Other Influencers
This might not be easy for starters, but it can be done. Collaborating with a more prominent influencer like Lady Luck HQ, Brian Christopher Slots, and World Poker Tour is certainly an excellent recipe for growth. That way, you can leverage the influencers’ existing extensive database of followers to grow yours. It is the easiest way to build trust, especially for a new user.