When it comes to designing a website, surely a web designer gets a preference for this position. But what about a graphic designer? Well, graphic design also plays an essential role in web design. Because you always need a perfect visual appeal for your website and only a graphic designer can help you to get the best. However, a website design depends on how a web designer ingrates the coding part.
But that includes contents like images, animations, fonts, and many visual elements. These are essential assets of graphic design, and you cannot create a perfect design without them. That is the most important reason why graphic design is necessary for web designing. Besides, when a visitor visits your website, and the visual design doesn’t make him cheer, he won’t return to your site next time.
Because visual designing keeps the visitors interested. Furthermore, the logo, icons, and colors convey the message of a brand, and these should be unique. That is why you always need a graphic designer for web designing.
Graphic Design vs. Web Design
Suppose a design is like a tree and it has many branches. Graphic design and web design are also branches of that tree. But nowadays, they both become important and complementary to each other.
What is graphic design?
Graphic design is the combination of many artistic elements of color, design, typography, and many more. It helps to illustrate the visual presentation of the designer. In the traditional system, graphic design is limited to designing various social media posters or in the printing industry. But as time runs, graphic design becomes an integral part of technology. In recent years, many graphic designers show their expertise in designing the view of a website which is commonly known as user interface designing. But in graphic design, there is no need for coding and programming.
What is web design?
Web designers also use colors, graphics, typography to create a design, but they are limited to the web only. They don’t have any concerns about print. The main purpose of web design is to build a website that is responsive and user-friendly. They work more on coding and programming than graphic designing. They are concerned about the file size, structure, and hosting of a website. A web designer should have the proper knowledge and working experience with HTML, CSS, and JavaScript usually. But to develop something more, he has to learn PHP, Laravel, and other programming and coding languages. Another difference between web design and graphic design is, where graphic designers try to make a very friendly user interface (UI), web designers work more on user experience (UX). So, a combination of proper UI and UX can help to create the best website.
Importance Of Graphic Design In Web Design
1. Better User Experience
It is a common misconception that good web design is the only thing that makes a website successful. In reality, the right combination of graphics, content, and usability is what brings success to a site. If your website doesn’t load quickly and navigate smoothly, the visitors will just leave your site without a second thought. This is a major setback for your business. Hence, it’s important to incorporate great design elements in your website to not only enhance the look and feel of the website but also to increase the traffic and conversions to your website.
2. Increase Clients
The purpose of a website is to convert visitors into buyers. A lot of money is spent on advertising in order to achieve this goal of making more sales. Good graphic design plays a crucial role in the success of an ad campaign. You have probably noticed many ads where the design wasn’t so good or the picture had errors. These mistakes cost a company a lot of money as they won’t be able to convert the visitors into buyers.
3. First Impression
Your website is your stores front. Your layout should be user-friendly and easy to navigate. This is because many people use the internet to find things. If your site is not user-friendly, they will just bypass your website in search of the information they need. If your graphic design is poor, they won’t even bother to browse through it and will go straight to the following site where they can find what they’re looking for.
4. Attract Visitors
Graphics are the visual elements that make a site attractive. If the design is boring or hard to understand, viewers will go to the next site that has a better view. Most visitors spend a few minutes researching your site before deciding if they wish to stay or leave. An excellent graphic design will ensure that viewers stay longer and explore more of your site.
5. Target Audience
Many sites are designed with a specific purpose in mind, such as a bank website. They want their design to look very professional and appealing to customers, but they also need it to be functional and easy to use. Both these requirements often lead to two conflicting demands on the design of a website – the need for a balance between aesthetics and functionality and the need for a basic, clean design.
6. Creates Diversity
Visual Appeal in Web Design is very important to attract visitors. Because visitors don’t want a website with poor graphics or repetitive images. A website can look quite bland and boring if it doesnt have good graphical assets. A website needs to be inviting and appealing to visitors so that they will want to explore what is on the page.
Most of the time, your website becomes the first impression that your customers get of you. If you are building a website for personal use or a business or organization, you should incorporate creative designs into your website. Because it’s important to make sure that your website shows off your creativity and your products. You can do this by creating an attractive design that attracts people. A great website will not only get you more traffic but will also increase your sales.