Why SSL should be your first stop for site security

There is so much to think about when creating a website, from appearance to making it run as smoothly as possible. Then there’s security. Because no website is worth much if it isn’t safe to use. But where to begin? We think number 1 on your list should be purchase an SSL. Read on to find out why.

1.   Website encryption is paramount

Just in case you didn’t already know, SSL certificates work by fostering an encrypted link between your site and any user visiting it. Encryption basically means that any data transmitted over this link is locked to prying eyes. If threat actors do manage to intercept anything, all they’ll see is scrambled data that makes no sense. With SSL, a special key is created to lock and unlock the data. Only the permitted sender and recipient can use this key.

The importance of this likely doesn’t need to be said, but we’ll say it anyway. User data is more valuable than ever, so it’s on you to ensure your website users are kept safe from hackers looking to steal their sensitive information. This is especially the case if you have an e-commerce store or website that requests users' personal information. Installing an SSL certificate is a simple way to ensure they are protected. 

2.   It will build customer trust

Protecting your users with an SSL certificate also has the added bonus of making them trust you. As said, user data is more valuable than ever, and after the slew of high-profile data breaches in recent years, people are understandably wary of companies, particularly ones they might not be familiar with. Having an SSL certificate on your site makes for a great way of alleviating this wariness. People are becoming savvier and know certain security markers to look out for on new websites, including the SSL padlock in the address bar. Even better if you get a business validation certificate so they can read information about you or your company when they click on the padlock.

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3.   Browsers and search engines will love you

Most online tech companies have been pushing for more widespread use of SSL in recent years. That’s why major web browsers and search engines check for it on new websites they’re exposed to. Web browsers have become quite ruthless toward non-SSL sites, marking them as “not secure” to anyone trying to visit. So not having an SSL will likely prevent your site from being seen. Search engines have been prioritizing sites with SSL over sites without for many years now. So if your site has an SSL certificate installed from the very beginning of its launch, you’re giving it a head start in the SEO game.