Whether you run a convenience store, a liquor store, or any other kind of retail store that sells beverages, there may be a time when you have to find new beverage suppliers. Maybe you’re expanding and want to offer a wider variety of products – or you’ve lost a supplier who you were using for years in the past.
Whatever the case may be, it’s important to know what to look for when choosing a beverage supplier. Here is a handy guide that can help you partner with a great
beverage supplier – and boost profitability at your store.
- A Wide Range Of Products
First, you’ll want to have a wide variety of products to choose from. If you’re in the convenience store business, this will likely include beverages like iced tea, coffee, soda, sports drinks, energy drinks, health drinks like kombucha and coconut water, and many other such products.
A wide range of products is a sign that the supplier has an extensive network of partners, and can provide you with plenty of high-quality products. In addition, it’s a sign that they are flexible, and can easily provide you with new beverages to sell, upon request.
- Recognizable Brands
It’s usually a good idea to partner with a supplier who already works with large companies and brands, as highly-recognizable items tend to sell more quickly. This doesn’t mean that you can’t choose to sell more unique beverages that are less well-known – but the bulk of your beverages will still likely be from large manufacturers.
- Current Distribution In Your Area
It’s usually not a good idea to partner with a distributor who is just now expanding into your area, or who has not yet come to your local region. This is because they don’t have an established supply chain in the region – so you may not get the best service, or the best prices.
It’s best to pick a supplier who already serves other businesses in your area. In fact, discussing your beverage needs with another store owner is a great way to find out more about the best beverage distribution companies near you.
- Timely Deliveries
Sometimes, delays are inevitable – but in most cases, they can be avoided by proper planning. You should look for a beverage supplier that is focused on providing timely service and deliveries, and great customer support from your initial order, until your products are delivered to your doorstep. Constant communication and updates are key.
Delays in shipping and distribution can cause serious issues with stock, and decrease your sales – as well as your reputation in the local community. So don’t be afraid to drop a distributor for poor delivery schedules – it’s not worth working with an unprofessional company who can’t deliver on their promises.
- Great Service
The hallmark of any great company is fantastic customer service – and you should expect nothing less from your distributors, especially as you continue to build a relationship with them. They should be willing to go the extra mile for you – whether that means rush deliveries, special pricing, or just being friendly and always willing to help both on the phone and in-person.
- A Strong Presence In The Community
Chances are that, if your chosen beverage supplier or distributor is already serving a number of other businesses in the area, they’ll be a good choice for your beverage supply needs. A strong presence in the local community indicates a solid overall reputation and proper service – especially if a particular company is recommended by multiple store owners.
Don’t Struggle To Find Suppliers – Follow This Guide!
No matter what kind of beverages you’re selling, this guide will be helpful when it’s time to expand your business and choose a new beverage supplier. So take another look now, and find an ideal business partner today.
