MailChimp is email marketing service provider website which is very much popular nowadays due to its simplicity & ease of use.
Whether you have a need of tech savvy requirement or not, it is the best option. It is one of the affordable choices in email marketing services which assist you to reach up to 20,000 contacts.
Features of MailChimp
MailChimp includes advanced features in its email creation and tracking tools that is why the user of this service gets considerable success while sending test emails to a variety of clients. The features of this email marketing service areautomation, e-commerce features, advanced analytics, A/B testing, segmentation & triggered emails.
Its features offer the facility of customizable templates, powerful automation, advanced analytics to grow your business, comprehensive mobile,hundreds of integration, complex & flexible API documentation and much more.It offers the facility of email sending, email creation, list management etc.
Email Sending
MailChimp is one of the most successful service providers for delivering emails to inboxes. It offers the facility of creating two different emails with two different subject lines.You can adjust the scheduled delivery by using time adjusts for time zones.
Email Creation
MailChimp is an easy way for taking existing code from newsletter or email and then use it again within the application by simply copy and paste the code and also you can edit what you need to change. By using MailChimp’s template editor you can easily create an email.You can drag and drop text boxes, images, and buttons in it. MailChimp also provides the facility of a quick second look to your newsletter or email so you can check your mail & if there is any problem then you can also fix it before sending it.
List Management
Its list management facility offers to add the contacts individually or in bulks, easy to import contact list, integration & segmentation of contact management systems etc.
Pros & Cons
Pros
There are various pros of MailChimp, however, some of the major pros are – easy to use, affordable price & scheduling facility of emails to deliver it at a specific point of time etc.
Cons
There is only one shortfall of MailChimp that it does not offer professional design services.
Conclusion
It is the best option of email marketing services for the beginners as well as for the professionals as it offers basic & advanced features. Its features assist in creating the best emails & newsletters. Moreover, its free service is one of the best solutions for small business owners and bloggers. However, its paid plans offer plenty of features. There is only one drawback of this service that it does not offer professional design services, but its templates are easily customizable as per your requirement. So, spending bucks on this service is worthwhile.