Are you trying to boost sales for your furniture company but having no luck? We've been there before and know what it takes to grow.
Your sales team is the backbone of your furniture brand, but there are so many moving parts to running a business. Here's a brief A to Z guide on how to grow and boost your sales.
1. Boost Sales With Consumer Financing
You can learn how to boost sales with consumer financing by partnering with various firms. How it works is that you tie-up with a firm that gives loans to consumers for making furniture payments. This allows them to buy in bulk and pay it back affordably through monthly installments.
The interest rates are not that high either, which makes it a lucrative option. You can get information on various consumer financing schemes by talking to third-party providers in your city. Partner with sales representatives as well if your customers need assistance in deciding what furnishings to select for their homes.
2. Have A Broader Vision
Creating a vision statement and centering your company's goals around it is an effective way to build your business strategy. Include your set of values and mention how your company is working towards enhancing the overall customer experience.
Your vision statement would include your company's philosophy too. Customers are attracted to brands that have a strong vision and show their support by shopping frequently from them.
3. Promote Your Social Media
Big brands have a massive online presence, and the same will go true for your furniture company. If you're serious about getting recurring clients, work towards showcasing your furniture portfolio online. Clients want a preview of what they're signing up for, and you can provide virtual tours of homes that display your furnishings.
It's a terrific way to stand out, and the most popular platforms for promoting businesses are Instagram, YouTube, and Facebook pages. Make posts online and share any user-generated content. If you get lots of reviews and customer testimonials, put them up on your website and business blogs. And if you have an Amazon store or sell your products on the Google marketplace, you can share them there too.
4. Keep In Touch With The Trends
As a furniture company, you want to learn about different trends. Futuristic furnishings are entering the marketplace, and there are many space-saving options manufacturers are cashing out on. People are choosing to get custom furniture designed and are focusing on designing according to consumer preferences. It's best you do your market research and ask questions to your audience before launching new product lineups.
Your sales team representatives should ask what purpose they will be using your furnishings for and discover your customers' unique needs. These insights will help you provide tailored customer-centric solutions that impact your company in positive ways.
5. Create A Positive Work Culture
As a furniture company, your employees will be responsible for impressing customers and doing a lot of work. It's important to instill a culture of discipline, transparency, and constructive criticism when it comes to reviews and performance analysis. Through your vision statement and by setting achievable targets, you want to make sure everybody on board is on the same page. Communicate your goals to your team and explain how the growth of the company will benefit them.
You can provide employee benefits and other perks when the company starts scaling up. This will help in employee retention, and keeping your employees happy is also a part of being a successful business owner.
6. Partner With The WBA
The Wisconsin Builders Association Review comprises sponsors from the WB Foundation who are committed to helping businesses grow and excel in their various ventures. You can partner your company with the WBA and get access to exclusive resources, contractors, and connect with builders that can help grow your brand.
If you're thinking of setting up multiple office locations for your company, they can help you out and even provide financial assistance.
7. Update Your Website
Having a website for your company speaks volumes. Clients respect businesses that have their own websites online and showcase their portfolio. But that's not the only reason.
Google makes it easy to find your business online when you put up a website. However, you have to make sure it's optimized for performance. Run website analytics tests using free or paid tools and see where your site is lacking.
If your content copies don't read clearly, you're probably missing out on a few areas. A good tip is to work with a website developer and finetune the various elements. Customers want a seamless shopping experience, which means you have to set up payment gateways and offer various payment methods. You should work on the user navigation and UX design as well. Launching an app alongside your website will do wonders for users who do mobile shopping. Again, work with an Android or iOS developer to make the process easier if you're new to it.
8. Connect With Your Audience
Engaging with your customers and checking in to see how they're doing with your products is crucial. Your customer retention rates will improve when you do this. Most of your long-term clients will be repeat customers, and if you're trying to grow your business, you should keep this in mind.
For responding to common queries, set up chatbots and virtual AIs on your website. Add contact forms so that they can reach out to you. You should also provide new users the option to sign up for newsletters and get automatic alerts during new promos and offers. These little tweaks go a long way in scaling up any online business. When it comes to logistics, consider using fleet management solutions to keep track of your vehicles, run diagnostics, and monitor the status of shipments.
Conclusion
Running a furniture company is no joke, and it takes a lot of commitment and hard work. But once you get off the ground running and have a stable client base, you'll find that your sales get a boost naturally. Make sure to set up your business framework and policies in place, so you don't run into problems later and build a great team that enjoys doing the work you do and trusts in your company's vision. That's all there is to it but getting there takes time and consistency.