E-mail marketing is very much alive and gets stronger every day; it is not a thing of the past. If you happen to think that emails started losing their charm, then you might be wrong. Well, it is not the case at least as statistics say. Just check out these numbers: emails per day will grow from 333 billion in 2022 to 392.5 billion in 2026, with the number of users increasing from 4.26 billion to 4.73 billion in the same period. Undeniably, at this point, email is still a cornerstone in the world of marketing.
Why is email at the top? Because 60% of consumers want to use email when communicating with brands. On the other hand, 90% of business executives and marketers consider email a key tool to get ahead of the competition. Of course, that's why you're here for inspiration. Here is the list with the most amazing examples, strategies, and templates for striking emails created in no time, since you won't have to create every single time from scratch.
How to Find Great Email Templates
Finding the perfect template is often like finding a needle in a stack of hay, but some platforms make it effortless. Let's explore some leading platforms where you can get free and responsive email templates for any of your needs.
Selzy (140+ templates)
Let's speak about Selzy, one real email marketing gem flying below the radar. While the name may not be flashier, Selzy really does pull a punch for those on a very tight budget or just starting to do email marketing. Boasting over 140 responsive email templates, Selzy strikes the perfect balance between affordability and functionality, making it ideal for service-based businesses.
What makes Selzy particularly alluring is a holistic set of instruments to support every step that makes your letter email marketing easier. On its platform, Selzy allows working with a robust drag-and-drop editor even for those with advanced design experience. Automation options allow setting up personal follow-up email sequences where each message turns up in the right account at the right time.
BeeFree.io (1,300+ templates)
If variety is what you are looking for, then BeeFree.io is the place to be. Boasting over 1,300 free email templates, it's where the possibilities will literally be endless. You can browse by industry, automation need, seasonal theme, or by use-like webinars and surveys. Visualize a dental clinic survey email template that gathers customer feedback seamlessly, hence making the process efficient and engaging for your clients.
Stripo.email (1,500+ templates)
With more than 1,500 free templates, Stripo.email is definitely a big competitor for any serious email marketer. You can comfortably find your template in it and edit whatever you may need it cold emails, announcements, coupons, or whatever fits your needs in e-mail marketing.
More so, besides the specific industrious templates and seasonal ones, you will just create emails on time that will sound extremely relevant to any audience literally every day of every year. Just think about sending a follow-up email that feels personal and relevant, perfect for the business industry.
Unlayer (600+ templates)
Holiday and special event templates are among those where Unlayer really outshines other template providers. Within the collection of over 600 free templates, you'll be able to find great designs for Christmas, Pride Month, 4th of July, Black Friday, Cyber Monday, Halloween, and many more. An extremely bright St. Patrick's Day email template, for instance, will add festivity notes to your campaign and make your message so timely and engaging.
Canva (140+ templates)
Canva happens to be the favorite of many, and for reasons pretty uncomplicated: with more than 140+ free email templates, Canva is full of all styles and themes for any purpose. Be it education, business, or even to make one's social media outreach a bit more engaging, Canva simply has it all.
It is so easy to find exactly what you need with the possibility of filtering templates by category, style, theme, feature, and even color. Just think of being able to create from scratch a beautiful pink-black welcome email that will grab attention and fit with your brand aesthetic without advanced design skills.
Designmodo (30+ templates)
For those who want a more curated selection, Designmodo has over 30 free HTML email templates. The templates can be sorted by industry, usage, season, and even for specific brands like Gmail or Outlook. Take, for instance, a template for art and design industries that has a direct call-to-action like "Start Free Trial." It's the little things like this that set your emails apart from a busy inbox.
Maximizing Your Email Templates
But finding the right template is just the beginning. To really nail email marketing, you want to use those templates smartly to lift engagement and drive conversions. Here are some tips and real-world examples to help you get the most out of your email campaigns.
Personalize Your Emails
Personalization is what will make your emails strike a chord with your audience. Think beyond just inserting the recipient's name into your message. Tailor the content of your email so it addresses the specific needs and interests of the receiver. For example, if this is a prospecting email, mention something relevant to their business or recent activities. Other personalized visuals, such as images or videos reflecting the recipient's preferences, can also make a big difference. By personalizing your emails, you are building an emotional connection that may very well increase engagement and improve response rates.
Align Subject Lines with Content
The subject line is the first thing that people will read in your email and gives the basic mood for your message. Your subject line should indeed be an honest representation of the email's content. Sure, trickier subject lines can often open emails, but these are just gimmicks that lead to frustration and increased unsubscribes. If you are cold-emailing a professional with a sales email, your subject line better states a business-related email. A good, aligned subject line doesn't just increase open rates; it also gives life and builds trust with your audience.
Set the Right Tone from the Start
This is the opening salvo of the message, so why not make the most of the start with it? Ditch this very common opener, "I hope this email finds you well", and substitute it with one far more creative, personalized. Maybe even try examples like "Do you know how awesome you are?" or "Today's your lucky day with !".
These types of openings can be very attention-grabbing and make your email feel more personal and less generic. A warm, creative opening can set the tone for a story and entice the reader to proceed further in it.
Include an Unsubscribe Link
It may seem to be the last thing you want to happen, but it makes perfect sense that you provide a clear, painless way for them to unsubscribe. First, it's the law, per regulations like the CAN-SPAM Act; second, it's respectful toward your audience and their choices. A clear unsubscribe link will do more to help your email get delivered and protect your brand than anything else. When recipients know they have control over their subscription, they are more likely to trust your communications.
Test and Analyze Your Templates
You have to test and analyze a variety of email templates to understand precisely what works with your audience. Pay attention to deliverability, open rates, engagement rates, click-through and conversion rates, bounce rates, and unsubscribe rates. A/B testing is going to be a very good way of observing what elements best connect with your audience. Test different design variants, subject lines, and content in order to refine your email marketing with data-driven insights.
Wrapping It Up: Your Next Steps in Email Marketing
Having a collection of beautiful and functional email templates is fantastic, but the real magic happens when you use them effectively. Personalize your messages, align your subject lines with your content, set the right tone, respect your audience's preferences, and keep your emails engaging with interactive elements. And don't forget to continuously test and analyze your performance to keep improving.
Before you dive in, make sure you have a robust list of contacts to target. Tools like Skrapp.io can help you expand your email list by finding verified email addresses, making it easier to connect with your target audience. Building a strong email list is the foundation of successful email marketing, so invest time in growing and maintaining it.
In this ever-evolving world of email marketing, the best way to stay ahead is always to use better tools and strategies that work for one. Be it SendGrid, BeeFree.io, Canva, Stripo.email, Unlayer, Benchmark Email, Designmodo, or Selzy, the choice is totally up to one's heart. One can create convincing emails that show good engagement and conversion rates all the way. Choose a template and put your mark on it with ease. You'll see your email marketing high up in no time.
About: Roberta Phillips - Hi, I'm Roberta! With experience as a digital marketer for various online businesses, I've explored, tested, and both loved and struggled with countless marketing tools. I'm passionate about helping you discover the right email marketing and CRM tools to succeed. I'm well-versed in platforms like Brevo, MailerLite, and HubSpot, so feel free to reach out if you need guidance in choosing the best one for your needs!