So, I have been using a lot of different AI programs lately, be it Gemini Pro, ChatGPT Pro, and Claude Pro"”all together for different purposes.
And I always look for prompt ideas for myself. Today I received this email from Google about the Art of the Prompt. I liked this PDF file they sent me in the email, and I thought to share it with all the readers.
A prompt guide for Strategists and Creatives
Here's a table format of the prompts inside the PDF sent by Google.
| Category | Prompt | Page Number |
| Research Analysis | You're an expert at reading reports and pulling out the most salient details. I'm sharing a report on women in sport. Could you read through the report and summarize the key findings, focusing on insights that would be most relevant and interesting for a marketer with an interest in women's sports? 1 | 18 |
| Research Analysis | I'm a brand strategist who is working on marketing campaigns designed to improve equity across the sports world. What are some key takeaways of this report for my work? What are some next steps you would recommend? 2 | 19 |
| Research Analysis | Here are my last 5 campaign reports, can you find some common themes and some anomalies? What would you recommend I ask my agency team? 3 | 20 |
| Break Down Complex or Specialized Reports | You're a skilled educator with a brilliant ability at turning complex topics into easy-to-understand formats that are engaging, illuminating and thought-provoking. I'm going to give you a whitepaper from Google DeepMind. Could you explain it to me as someone with no knowledge about machine learning, with no technical language? Summarize in a few paragraphs and please attempt to include all of the most salient points. 4 | 21 |
| Break Down Complex or Specialized Reports | That's great; now please could you imagine you're explaining it to a high school student? 5 | 22 |
| Break Down Complex or Specialized Reports | That's great; now please could you imagine you're explaining it to a friend over coffee? 6 | 22 |
| Market Research | You're an expert marketing researcher. Give me an overview of the market size for electric cars in Iceland. Include data on electric car sales in Iceland in the past few years, as well as projections for future growth. Mention any government incentives or policies that are affecting the market. 7 | 23 |
| Market Research | You're an expert market researcher with skills at conducting market research. I want to understand who the main companies are involved in the electric vehicle market in Iceland. First conduct research across multiple sources to identify the key players. Once done, synthesize the information and provide a concise overview of the Icelandic EV market landscape. Share back the list in a table format; list the main companies with a quick summary of their role. Include a section for their USP. 8 | 24 |
| Audience Research | You're an expert marketing researcher. I'd like some help identifying 10 target audiences who might be interested in our product, along with a brief explanation of why each audience would find it appealing. Please consider demographics, interests, and needs when generating your suggestions. My product is a groovy '60s inspired mushroom lamp. 9 | 26 |
| Comms Strategy | You're a brand strategist and researcher at a major agency. Your client is Google Chrome who have a feature that will ensure you never forget a password again. Could you tell me; what are 10 unique situations where forgetting a password may become a major inconvenience? 10 | 27 |
| Audience Research | You're an experienced market researcher with a particular skill at putting together audience panels for advertising companies who want to understand how people will react to their advertisement and the message they're trying to convey to their customers. Could you develop a framework of 10 questions that we will ask the panelists once they've watched our ad? For each question, please provide a one sentence summary of why you recommend asking it. 11 | 28 |
| Strategic Frameworks | We're both brand strategists at a major advertising firm. I'm developing a Get/To/By strategic framework for our new dog food client's advertising campaign. To get there, I want you to keep asking me questions until you feel you have enough information to generate the framework for me. If at any stage you feel you don't have enough information, then keep asking relevant questions. Let's go one question at a time. 12 | 29 |
| Idea Generation | I'd like to leverage your expertise in market research and brand strategy to develop a creative marketing campaign for a new brand of dog food. We've uncovered the insight that pet owners feel guilty eating in front of their pets, so they'll often feed their dog during their own dinnertime. Could you come up with an interesting advertising idea based off of this insight? 13 | 31 |
| Idea Generation | Pretty good! Now, let's start iterating. We've got the basic idea; but let's see how that could play out across different formats and media.... 14 | 32 |
| Idea Generation | A YouTube Shorts Concept? A Billboard? 15 | 33 |
| Idea Generation | A Brand Partnership? A Podcast Ad? 16 | 34 |
| Ideation: Talent and Partnerships | Okay, awesome! Let's imagine we're building a social and YouTube activation around the concept of 'Dinner's Better Together' and the insights we discussed about the challenges and solutions around mealtime for pet owners. To promote the new dog food in a fun and engaging way, can you recommend 5 social media influencers or YouTubers who would be a good fit for this campaign? Consider creators who resonate with a millennial audience and who create content about pets or cooking. 17 | 35 |
| Ideation: Getting Feedback | This is great! Now let's run this idea through 4 different individuals with diverse viewpoints to get their thoughts on the concept of 'Dinner's Better Together' campaign and the influencer selection. The format would be similar to an advertising audience panel discussion. The five personas are; "25 Year Old Dog Mom", "The Busy Millennial", "The Cynic", and the "The Optimist." Consider how each persona would react to the idea and provide a quick summary of their views and be sure to keep their unique tone intact. Have them give explanations for their viewpoints. 18 | 36 |
| Ideation: Firming Up the Pitch | Now remember, Gemini can go beyond just text and we're going to need some awesome visuals for that presentation. One catch; we won't have the full creative resources until the idea is approved. Let's see if Gemini's image generation can come to the rescue. 19 | 37 |
| Ideation: Firming Up the Pitch | Bingo. Now, let's imagine it's time to present this to some key stakeholders; the CMO of the company or our lead client. We're not going to have a lot of time, so we need to communicate the idea clearly and quickly. What's the elevator pitch? Now imagine I'm taking this idea and pitching it to the CMO of the company. I need a pithy, simple but engaging elevator pitch on the idea to put in the front of my presentation. It should summarize and encapsulate the main elements of the idea but be brief and just a couple of sentences. The goal is to generate excitement and interest in the idea. 20 | 38 |
| Ideation: Firming Up the Pitch | Let's go back to that elevator pitch. Could you reword it in the style of Don Draper? 21 | 39 |
| Ideation: Firming Up the Pitch | Fantastic. Now, you have a lot of experience presenting creative marketing ideas to key stakeholders at the C-Suite level. I'd like you to think through the idea and imagine you are the CMO hearing about the entire idea and our activation suggestions. What kind of questions do you think they're going to ask me? Could you give me 5 examples of potential questions. For each I'd also like you to include a sentence on two on how you think I might be able to prepare. 22 | 40 |
| Ideation: Creative Analysis | How original did you find this idea? What about this ad do you think will resonate emotionally? 23 | 41 |
| Ideation: Creative Analysis | How do you think a teenager would relay this ad back to their parent? Their best friend? 24 | 41 |
| Ideation: Creative Analysis | What were the most engaging parts of this ad? How would you adapt this ad for the Japanese market? 25 | 41 |
| Ideation: Creative Analysis | How would you adapt this ad for social media? How would you give feedback in this idea if you were a Cannes Lions judge? 26 | 41 |
| Copywriting | You're an experienced copywriter at a major agency. As a result you're particularly skilled at taking the value proposition of a company's product and turning into creative copy for any situation. I'd like you to generate 10 unique metaphors for the product USP I'm about to provide. 27 | 43 |
| Copywriting | You're an experienced copywriter at a major agency. As a result you're particularly skilled at taking the value proposition of a company's product and turning into creative copy for any situation. Can you take the following value proposition and turn it into a catchy line of copy that will appear on a billboard. Consider too the format and limitations of the ad medium when considering the length and tone of the copy. Please provide 5 unique options for me to choose from. 28 | 44 |
| Copywriting | I like this specific line of copy. We will need to A/B test our lines of copy. Could you suggest an alternative line for us to test against the one below? The alternative should hopefully provide us with some creative learnings on what is driving success between the two different lines. Include your rationale. "Two Weeks to a Healthier, More Confident Smile." 29 | 45 |
| Copywriting | As a Sea Shanty? As a 'Seinfeld' Scene? As a Chuck Norris Joke? 30 | 46 |
| Copywriting | Here are our brand guidelines (attached as a PDF) "” could you rewrite this line with the brand guidelines in mind? 31 | 47 |
| Copywriting | Turn this into a pithy Tweet. Turn this into an engaging Instagram post copy. 32 | 47 |