AI-generated Erling Haaland content proliferates during World Cup, Wired reports

Norwegian striker Erling Haaland has become an internet character perpetuated by fans and AI, according to Wired. Most of the Haaland content appearing during the World Cup is AI-generated, blurring the line between real and synthetic media.

• Erling Haaland Is Everywhere at the World Cup. Most of It Is AI