An online store is a must-have for any business that wants to trade in the online space. However, it can't just exist on its own. The platform requires attention and marketing decisions should be made to promote it. For a business, the most effective way to grow is to choose a professional website where the online store will be created. The more cost-effective the platform is chosen for the niche or industry of the brand or company, the greater the success that can be achieved.
Currently, WordPress is a popular plugin and extension for e-commerce. This platform truly has many advantages, and thanks to an extension like Woocommerce, a business can not only have a traditional blog but also a fully functioning online store. However, promotion starts not only with selecting a website but also with a comprehensive approach. For example, marketing solutions will be needed to keep the brand or company's website afloat. To achieve success, it is essential to seek help from experts who can provide Woocommerce SEO services and help reach the peak of success.
What are the advantages of WooCommerce from WordPress?
First of all, it is important to highlight the rich functionality. This determines how deeply one can engage in developing the business project. Once a business has clearly understood what it wants from this platform for building a future online store, it needs to decide on installation and basic settings. If the brand or company has contacted specialists for this matter, the experts will handle everything themselves. Here's what you need to know:
- The setup is done through the WordPress console, where a new plugin, namely WooCommerce, needs to be added. After that, it needs to be installed and activated.
- Once activation is complete, a WooCommerce setup assistant will open, where you will need to fill in complete and accurate information about your online store. It is very important to only enter information that is true and it is recommended to do this in English.
- First, it is important to specify the exact business address and enter the email address without errors to ensure the ability to connect with support and receive important emails from the extension.
- The address is essential for automatically setting the currency in the online store. Only this way can future customers pay for goods or services, as well as delivery costs, understand how much they need to pay in total, and so on.
- Regarding important emails from the extension, these might include notifications about new orders or emails with links to reset a password if it was accidentally forgotten. Additionally, newsletters about new features from WooCommerce will be sent to the email address.
In reality, installing the plugin is a fairly simple process. Once the online store information is entered, you need to click the "Continue" button in the pop-up window so that non-confidential data is automatically sent to the plugin developers, allowing them to improve its performance in the future.
What steps need to be taken next?
To continue with the setup, simply follow the instructions provided by the plugin. The steps include:
- Setting the business category. It is necessary to specify the industry to which the online store will belong. You can select multiple industries or choose the "other" tab if none of the automatically recommended options fit.
- Product types. It is important to indicate the type of products or services the business will sell on its web pages. Two product types can be selected for free, and an additional five types can be purchased within the system (essentially, you purchase additional functionality directly within the extension settings).
- Business information. You will need to provide accurate information about the brand or company. This includes details such as the number of products in the catalog, whether the online store is owned by the brand itself, or if it operates as a reseller. It is also important to specify the annual revenue of the business.
- Theme. This step involves selecting a specific theme that will match the future online store. The plugin will provide several relevant free options, but paid options will also be available.
Once the foundation is set up, you can move on to the remaining configurations and management tasks. This includes creating content, adding photos and images, uploading videos, using widgets, and utilizing other features, functions, and privileges. It is worth mentioning that WooCommerce is a convenient and cost-effective platform that allows you to quickly create an online store. Regarding further promotion, it is essential to develop a personalized strategy, implement various marketing technologies, innovative solutions, and, of course, best practices, tactics, and methodologies.