As a social media manager, your role is to increase the company’s sales by bringing in more people. That means that your mannerisms on social media and your ability to reach the right audience mater. Done right, social media marketing can be the biggest source of income for the business. How to do things right:
- Create a working social media plan for each platform
Even though social media marketing looks pretty straightforward, you need a plan. You cannot use the same words and structure across the different social media platforms.
When creating the plan, determine the reason why you are on social media and the best platforms you can use to reach your target audience. If looking to reach clients looking for an injury lawyer in Vancouver, you should have a plan for LinkedIn, Facebook, Twitter, and Google+. In most cases, having three main social media platforms is better than having five or more.
- Be consistent
Social media users are hungry for new content, and they will follow you for as long as you feed them. You should develop a routine schedule. In your marketing plan, establish a plan for posting content on the different platforms. You should also consider getting influencers.
- Be specific about what you share
Before posting content on social media, make sure it is relevant, entertaining and helpful. Even when you follow the suggested content on social media, ensure that you have high-quality content relevant to your audience.
- Images and videos
Images and videos play a significant role in social media marketing. Just keep the content relevant and use high-quality images and videos to drive engagement. Pinterest and Instagram rely on images while Facebook does well with good videos and images.
- Measure your performance
You should be able to check the social media reach of your content, the engagement, impressions, views, clicks, comments, likes, and mentions. It is important to track these metrics daily to know when to shift strategies.
- Pay to play
If you are looking to make money online, then you should be ready to pay for it. You can promote tweets or boost Facebook posts. You also need to target your audience, and you’ll have to pay for that.
- Social media management tools
You can make social media management easier by using a social media tool like Buffer or Sprout Social to publish, schedule, collaborate and track your content.
- Be part of social media communities
There are LinkedIn Groups, Facebook Groups, Tweet Chats, and Google+ Communities. Joining these communities brings you together with like-minded persons, and you can learn from each other.
You should watch your competition, interact with your audiences, use your keywords in your posts, don’t be afraid to sell, use memes and capitalize on hashtags.