Coronavirus outbreak has brought many changes in daily lives. Recently many producers and filmmakers broke the news that several movies like Gulabo Sitabo, Shakuntala Devi will be released on OTT Platforms directly. The theatres and cinema halls are going to be closed until the lockdown situation ends. Producers and filmmakers are done waiting and finally decided to release their movies to video streaming platforms instead of queuing up for theatrical release when theatres reopen.
Movies like Sooryavanshi and 83 won’t make it onto digital platforms. Producers of these movies said “Sooryavanshi and ’83 are anyway out of reach for OTTs (because digital sales will not help recoup their ?100 crore plus budgets) and they will push people to theatres whenever they reopen. However, there is an upper-mid range of films, which would anyway have been second to the biggies, that these platforms are picking up now”.
However, after hearing these statements, India’s Largest multiplex chain INOX , released a statement on production house’s announcement to release their movies on an OTT platform by skippin the theatrical trial.
STATEMENT BY INOX ON A PRODUCTION HOUSE’S ANNOUNCEMENT TO RELEASE THEIR MOVIE ON AN OTT PLATFORM BY SKIPPING THE THEATRICAL RUN pic.twitter.com/NfqoYV2QRx
— INOX Movies (@INOXMovies) May 14, 2020
“We were hoping that the producers would accede to our request to hold back their film’s release till cinemas reopened.” INOX Said.
Bollywood Movies releasing on OTT Platforms instead of Theatres
Many big Budget Bollywood movies will now be screened on OTT Platforms directly. Production houses of these movies moving forward with digital platforms. The movies are:-
1. Laxmi Bomb

Director – Raghava Lawrence
Producer – Shabinaa Khan
2. Gulabo Sitabo

Director – Shoojit Sircar
Producer – Ronnie Lahiri, Sheel Kumar
3. Gunjan Saxena – The Kargil Girl

Director – Sharan Sharma
Producer – Karan Johar, Hiroo Johar, Apoorva Mehta
4. Indoo ki Jawani

Director – Abir Sengupta
Producer – Nikkhil Advani, Bhushan Kumar, Monisha Advani, Madhu G. Bhojwani
5. Jhund

Director – Nagraj Manjule
Producer – Nagraj Manjule, Bhushan Kumar, Savita Raj Hiremath, Krishan Kumar, Raaj Hiremath
After the release of the news, social media got full with comments and posts about this condition –
even with lower occupancies & limited theatrical market,the films can earn more than they will at OTT.u r concerned about ur loss which u may not incur once the cinema reopens
— simmy (@simmy65406472) May 15, 2020
what about the distributors & exhibitors who’ve already suffered heavy losses.Want them to suffer more?
Sorry but 1-year subscription of OTT is cheaper than your caramel popcorn. https://t.co/OtqSIaEzhW
— Trendulkar (@Trendulkar) May 14, 2020
Gone will the times when people will go to theatres to watch movies. Everything will be now limited to our mobile devices. So online platform will be the future.
— FighterSj (@Sjfighter2) May 15, 2020
#Inox Experience
— Lady Teja (@BasantiLuvsDogs) May 14, 2020
Tickets = 300Rs (one person)
Popcorn = 450 Rs
Mug of Coffee = 150 Rs #AmazonPrime Experience
Membership = 130 Rs (month) x family
Act II Popcorn = 33 Rs
Coffee = as good as free
Sorry INOX, you were saying something ? pic.twitter.com/UHQUCHgMgH
Also, Read:-
Top 10 Amazon Prime Series and Movies to watch in Quarantine