We share the lay down of our day or week with friends while having coffee. We have favorite movies and TV shows. We tell the tales to our kids before bedtime.The reason is the need for stories that is deep-rooted in our brains. I easily imagine our ancestors telling the thrilling tales of their latest mammoth hunt and their Flintstones-like neighbors listening to them with a genuine interest. Cave drawings they did a couple of millennia ago seem to prove their love to stories. We like the possibility to get a new experience without reliving hardship or pain ourselves. The more drama the stories contain, the better we memorize them. Tragic accidents, bizarre crimes, and celebrity slip-ups are the most memorable.
So, how can you apply this as a blogger? Here are the five ways storytelling can empower to your blogging experience.
1. Use stories to build a loyal audience
I stumble on so many posts online that are plain and non-memorable. They list facts and figures and overlook humanity. Content marketing can’t be devoid of humans. To be a successful blogger, you need to show an authentic desire to interact with your readers.
End each post asking people to share their experience on the issue in question either in comments or through email. They will see that you care about their problems.
You’re probably familiar with academic paper writing. Essay Service professional company provides instructions on how to create the correct outline. Essay introduction always includes an attention-grabbing hook. Use a reader’s story to start a new post (in case you have the person’s permission to share it). You’ll have a proof that you’re writing about real-life problems.
It’s vital to provide the answer to the questions. Make sure to find a few ways to solve the problem.
This technique will help you earn the trust of the readers. They will see your wish to help other people, respectful attitude to the audience, and expertise in the field you’re blogging in.
2. Use stories to provide clarity and credibility
Take an issue you want to highlight in a post, and make it concrete by putting in context of how it can be used and why it is important. You will show your readers how you have dealt with it in the real world. That will be a testimonial for your tips.
Testimonials are effective because people tend to trust the experiences of others. Beauty bloggers are so popular because they test the products themselves and share their impressions. Making the abstract concrete, they make their expertise relevant and meaningful. So, whatever you are going to talk about in your post, wrap it in a story.
3. Write personal essays to bond with your readers
Be a personal blogger. Tell the readers about your life. They will see the real you and start relating you like they do to the characters of a movie or a novel.
Share your authentic sensations, memories, and thoughts. Revealing your private feelings can be frightening. But this is what makes your blog posts appealing.
Powerful stories are relatable. When people can recognize themselves in your stories and identify themselves in the values they offer, your blog will become more attractive to them. To make your posts relatable, follow three simple tips:
- Be yourself and write the way you talk. Nobody likes pretentiousness.
- Explore your audience. If you know what they expect, you‘ll give them the content they want.
- Get on your readers’ level. Though you’re an expert on a particular topic, make sure that a novice reader can understand what you’re writing about.
4. Tell humorous stories to provide entertainment and variety
Famous writers knew the power of wit. Mark Twain, Jerome David Salinger, and James Thurber were masters of literary humor. Shakespeare wrote comedies.
No, you don’t need to write an essay that will be another literary masterpiece. Include an anecdote that relates to a topic. Tell a funny thing that happened to you.
Readers want to be entertained. A funny story or a surprising fact about you, your work, or another person will engage the audience. It will add color in any monotonous narration.
5. Tell stories to motivate people into action
As a blogger, you know that words can be a powerful tool if used right. The story is effective when it has an influence at the reader.
In academic essay writing, conclusion includes a call to action. It also leaves the reader thinking about the topic and what he or she can do to solve a problem, avoid a satiation, improve the life, etc. Finish your posts with a sort of invitation to act.
In your last paragraph, draw an inspiring bright future for your readers. Make them laugh. Cheer them up. Give them reasons to keep fighting. If you do so, you won’t have any trouble with searching for the followers.
Now you know the effectiveness of storytelling for blogging business. Perhaps, you’re wondering where to get so many stories. Your personal experience may be rich, but it’s not unlimited. That’s OK.
You can use a story you’ve heard or read. Or share curious events that happened with your family, friends, colleges, ex-classmates, and other people you communicate with. Or find something exciting on the web.
People want to hear stories they can relate to or laugh at. They love reading about the characters that resemble themselves, and situations they have gone or are going through. The narrations that are interesting and engaging find their reader. Capture this connection and you will gain a readership.
About Author: Michelle Brooks is the professional writer and blogger at the educational resource. Her expertise includes career, creative writing, self-development and general education.