Chatbot – the word is a combination of the words chat (a conversation) and bot (a programme performing certain functions in place of and imitating human behaviour). Chatbots are applications designed to imitate humans during a conversation. To that end they use artificial intelligence to learn and recognise speech, data and certain patterns. All that in order to imitate human dialogue as well as possible.
The simplest chatbots operate on the basis of certain rules. They are programmed to provide answers to given questions. In such cases if a question is not formulated precisely, the bot will not be able to interpret it correctly and as such will not answer appropriately. Usually, under these circumstances, the answer is selected out of a number of responses prepared for such a situation.
However, a chatbot using artificial intelligence will behave differently.
Bots rely on machine learning to remember content of interest to the recipient and thus learn about their preferences.
This process makes it possible to provide the interlocutor with personalised communication. Such bots are usually used by businesses, where there might be a need to respond to non-standard questions. In order for a chatbot to behave immaculately, a list of forbidden words may be input into the programme, preventing the bot from reacting to any possible interlocutor provocations.
A different bot for every organisation
There is no one universal model, which will be suitable for a number of businesses, even if they operate in the same industry. A bot has to be bespoke. A customer ordering a chatbot should precisely define the business’ needs within the scope of the bot providing knowledge and information to potential customers. Today chatbots are becoming ever more popular. Depending on the needs, they are used in various fields – customer service, recruitment, media, finance, insurance, etc.
Chatbots are able to respond to customer questions, make bookings, recommend products, order food, announce promotions or even shop.
Rate of data acquisition
Collecting customer preferences information on the internet is possible, but let’s imagine how much time we’d have to spend to collect information about individuals browsing our website. For chatbots, acquisition of information on consumer behaviour, expectations and preferences takes less than a second.
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Source of information: https://www.mysocialseller.com/?lang=en