3 Best Marketing Automation Software with Buyers Guide

HubSpot Marketing Automation

Powerful suite Turn visitors into leads Align lead flows, forms, kickback emails, analytics, Easy and efficient to grow business Capture leads Learn to optimize marketing based on data No guesswork Sign up and start growing business 

Intercom

Conversational Relationship Platform Build better customer relationships Personalized, messenger-based experiences World’s most successful companies use it Deliver conversational customer experiences thru chat bots 

Freshmarketer

All-in-one conversion rate optimization tool Goal-oriented digital marketing Full-fledged email Fast-paced marketing teams Intelligently engage users across lifecycle from pre to post-acquisition Run lifecycle campaigns Build nurturing workflows Analyze user behavior 

Marketing Automation Software

Marketing Automation Software provide businesses to automate marketing processes and permits for end-to-end marketing management campaigns with campaign tracking, design, customer segmentation, content publishing, and marketing analytics.

Advantages of Marketing Automation Software

Efficient cross-selling and up-selling campaigns: Cross-selling and up-selling are a bit complicated procedures and get a number of marketing challenges. Marketers are required to make customize email text, customer lists, and keep an eye on campaign metrics for each campaign. A marketing automation solution helps in automating each of the processes by providing users with personalized email templates, segmented lists, and options of split-testing. Marketers can track all the campaign responses from its origin till processing in real time.

Streamlined marketing operations: A marketing automation solution provides a screenshot of the marketing projects and campaigns in a dashboard which in turn saves managers from the hassle of tracking every campaign separately.

Scalability in sales seasons: The October to December holiday sales season needs a planning and execution challenges to be taken care of by the marketers. Businesses can significantly lose sales opportunities when they are not able to organize and manage the large scale of marketing needed. Marketing automation software offers segmented lists, email automation, and features that help businesses organize and manage variable loads effectively at these times.

Features of Marketing Automation Software

Analytics/ROI tracking: Monitoring conversion rates and tracking the effectiveness and profitability of marketing efforts. Many products also offer reports on customer behavior trends.

Campaign management: Creating a sequence of marketing actions for complete specific marketing opportunities and goals. Monitoring real-time performance of multiple stages of the marketing campaign.

Lead management: Storing information on leads & contacts and tracking the team throughout the sales procedure.

Lead nurturing: Engaging with a lead throughout the sales process for offering relevant information at each stage of the purchasing cycle.

Segmentation: Collecting and grouping leads & contacts based on specific attributes like age, gender, and location. Some products also offer statistics on the likelihood to convert, that can be used to prioritize leads.

Drip campaigns: Creating a process flow for marketing campaigns for guiding leads based on actions like items browsed and time-to-respond. Users can utilize drag-and-drop maneuvering to program campaign logics like that of follow-up emails or condition-based routing.

Channel management: Coordinating all the marketing efforts across channels like landing pages, email,  and social media.

Price of Marketing Automation Software

Most products in the market are priced on a per-month basis and can be divided into three pricing tiers based on their starting price. A premium product is priced higher and have additional features like A/B testing, SEO tools, social media marketing, and predictive lead scoring.

Points to Ponder while Buying Marketing Automation Software

Anti-spam compliance needs: Businesses require to adhere to large number of spam compliance in the marketing practices. Like CAN-SPAM compliance orders that marketing emails cannot have misleading headers and all emails must have the physical address of the business. DomainKeys Identified Mail (DKIM) assures that emails must have a cryptographic authentication process for the email domain verification. Marketing automation solutions offer users with compliance with performing quality checks which is assisted by proactively flagging users in case of a necessary component is missing or a piece of information is misrepresented in any of the email or a marketing message. Buyers must have an assess to their  compliance needs and shortlist marketing automation software accordingly.

Mobile-responsive templates: Mobile advertising is at all-time high, and marketers might not ignore the fact as well as the  opportunity. Mobile advertisements have accounted for 80% of total digital advertising spend approximately in few years. The foreseen trend makes it important for a business to get it deliver for a perfect mobile experience to the audience, and it is going to be the first step towards the use of mobile-responsive templates. A marketing automation software offer users with ready-to-use templates for every customer-facing pages like landing pages and email campaigns. Even some of the marketing automation products assist users design mobile-optimized websites.

Marketing Automation Software Trends

Artificial intelligence (AI) will drive personalization in the marketing automation software space: Artificial intelligence can offer marketers with valuable insights on customer behavior and utilize the information to personalize campaigns to appeal to the buyers’ need. AI can help in observing a customer’s browsing history and click pattern and use the information to offer personalized deals to the customer because AI adoption is on the rise, we may expect to get more utilize cases of the technology in the next few years.

Marketing solution will use chatbots for automating manual tasks: The adoption of chatbots is growing faster than ever before, including in the marketing automation space. A chatbot helps businesses to interact with the customers and prospects in a more personalized way. A chatbot can provide marketers with real-time deals and discounts to clients based on the purchase history and product searches. In this manner, marketers can offer more dynamic deals to customers than via an email marketing campaign. We are expecting chat bot technology to get into the mainstream within the next few years.

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