The contemporary internet market is very competitive. Most online-based companies are looking forward to establishing reliable websites. However, hosting a website online is not all you need to remain at the top of every search engine.
Finding lasting solutions to Search Engine Optimization (SEO) problems is core to ensuring your website remains competitive and attracts the desired traffic. Whether you are running a small retail shop or managing a large firm, the following tips and tricks will help you find solutions to all your SEO problems.
Here are some of the issues Caffeinated find the prevents clients website’s from attracting maximum traffic.
- High bounce rate
- Mobile unfriendliness
- Slow pages and site
- Keywords missing
- Redirects and broken links
- The information architecture of the website
- Duplicate websites on your website
- Thin content on pages
1. High bounce rate
Bounce rate is the time taken by a user to go back to the search results after visiting your website. Notably, once a user types any keyword or query on a browser, they are given multiple results depending on the relevancy of the website. The bounce rate is minimized once the user finds the website more informative.
The simplest way to reduce the bounce rate on your website is to use the Google Analytic Tool. You can also download the Whatagraph to help you keep track of the website bounce rate.
2. Mobile unfriendliness
Lately, most individuals using the internet prefer the mobile version of websites. It is estimated that nearly 52.70 % of the internet users, use their mobile phones to browse the web. The transformation of a desktop version to a mobile version of a website may be costly if the website is large. Despite the challenge, you must find a way to make the mobile users access the website.
The easiest way to go through this problem is to use the Mobile Friendly Test tool by Google. The test tool issues you with a complete report on whether your website is mobile friendly or not. It gives you a preview of the website as it appears on a mobile phone screen.
3. Slow pages and sites
Most internet users are not that patient to wait for a slow web page to open. To attract their attention, you have to ensure that the website has no broken links and it easily opens. Apart from hosting an informative website, it is vital that the website pages easily load.
You can conduct a monthly website audit on the dead URLs to ensure that your search ranking remains at the top. Also, you can check if the browser is experiencing the page not found error.
4. Keywords missing
Having the right keywords for your website is a core in attracting the desired traffic. You can ensure that the keywords used on your website have the required web content. To gain that competitive advantage and stay at the top of every search engine, it is important that one determines the most significant and promising keywords by using the most commonly applied phrases.
It is also advisable to apply the Serpstat tool in coming up with informative keywords. You can evaluate the keywords you select by comparing with your competitors’ keyword ranking. Note that the phrases used in the keywords should not exceed three words.
5. Redirects and broken links
Hosting a reliable website is such a difficult task. In most cases, websites experience outdated page or inexistence pages. Hacking is to blame for all the missing pages one experiences on their websites. It is estimated that approximately 37, 000 websites are hacked on a daily basis.
It is crucial to seek the services of an experienced web hosting company to ensure that your website does not encounter the issues of missing pages, sold-out product, or website moving. On the other hand, broken links also need to be addressed since they slow down how fast the web page opens.
The best tool to handle all the broken links issues is the Netpeak Spider. This tool will inform you of whether the links are redirecting the user to the required web content or encountering breakages. Apart from offering you regular re-scans to improve the efficiency of your website, the plug-in updates you on the website rating.
6. The information architecture of the website
Ideally, all internet users are looking for the right information whenever they browse. Keeping your website posted with the most relevant information is key to ensuring it attracts traffic. To ensure that the browser crawler indexes your website properly, you should limit the directory hierarchy.
The limit for the directory should not exceed three. For instance, if your retail shop specializes in the distribution of skateboards, you can come up with a logical directory such as:reviewlatest.com/products/drones.
7. Duplicate websites on your website
It is annoying to have those pop-up websites or adverts appearing on your website because they slow down the connectivity to the web page. Also, once the website becomes larger, most website developers tend to structure multiple links on a single page when improving the website.
For the success of the SEO, you have to ensure that your website developer uses reliable tags when designing the URLs.
8. Thin content on the pages
The presence of thin content on the website is a major problem faced by a large website. Having thin content on the website attracts Manual Webspam action. It is important that one create the review section on the website, where they can regularly upload new web content and attract traffic to the website.
The most important aspect of any website is its ability to maintain a good rating and attract traffic. The above issues are some of the major roadblocks to hosting an efficient website.
To grow the traffic on your website, taking note of the tricks and tools in handling the SEO issues highlighted in this article will be of great value to you. I can guarantee you a 100 percent increase on your website rating if you can effectively use the tools in solving your website issues.