Simile raises $200M at $2B valuation to build AI twins of consumers for market research

Startup Simile has raised $200 million at a $2 billion valuation to create 'agentic twins,' AI stand-ins for real consumers that companies can use for market research instead of surveying real people.

• Synthetic-user startup Simile raises $200M at $2B valuation 5 months after $100M Series A
• To find out what customers think, this $2bn startup asks their AI twins