Bloomberg reports Xbox Game Pass has 30M subscribers, far below 77M target; Xbox shifts strategy to hardware and exclusives

Bloomberg reports Microsoft's Xbox Game Pass has 30 million subscribers, far below the 77 million target. In response, Xbox is shifting strategy away from subscription-first to renewed focus on hardware, consoles, and first-party exclusives.

• Xbox’s Netflix strategy has reportedly failed. Now it’s betting on hardware again
• Xbox reportedly wanted 77 million Game Pass subscribers. It has just 30 million