Meta says its AI is making users spend more time on Instagram

Meta credits its AI recommendation systems for a double-digit increase in global time spent on Instagram in Q2. The company says the AI has gotten better at predicting what users will watch next, making the feed harder to quit.

• Meta is bragging about how its AI keeps people on Instagram, while facing lawsuits over addiction
• Meta used AI to make your Instagram feed harder to quit
• Meta says its AI is making you spend more time on Instagram