Samsung overtakes Apple as global smartphone leader in Q2 2026 as market declines

Samsung has displaced Apple as the world's top smartphone brand in Q2 2026, according to IDC data. Apple hit a record 20% global shipment share but still lost the top spot as the overall market contracted.

• Samsung overtakes Apple to become the number one smartphone brand in the world
• Apple and Samsung benefit as memory shortage pushes smartphone shipments to historic lows
• Samsung overtakes Apple as smartphone market sinks to a 13-year low
• Apple's Steady iPhone Pricing Pays Off as Rivals Scramble
• iPhone growth defies the smartphone market's worst second quarter in 13 years