Google Search Console adds 'platform properties' feature to let creators track how users find their social and YouTube content via Search

Google is introducing a new feature in Search Console called 'platform properties' that allows content creators and website owners to see how people discover their social media profiles and YouTube content through Google Search. This provides better insight into search-driven traffic.

• Google Search can now show traffic sent to YouTube, TikTok, and your other social accounts
• Google Search lets creators know more about their reach