Tips on How to Develop an Effective Social Media Video Marketing Strategy

Marketing Strategy

Video is one of the most popular forms of online and social media content which is what makes it a very appealing medium to include in any marketing strategy.

This article discusses some important tips on how to make the most out of your video content.

Tip #1: Identify your objectives

First and foremost, you need to identify exactly what it is you want to achieve with your social media video content.

Everything you post on social media should have a purpose, whether this purpose is to drive more traffic to your site, generate more sales or even develop a larger following, identifying this purpose means that you can invest more resources into content that supports your objectives rather than wasting these resources on creating video content that has no benefit.

Once you have established your main purpose behind creating social media videos, you can then decide on the best possible type of video to create in order to help you achieve your overall objectives.

There are a number of different types of videos that you can choose from, these include Brand and product videos; Interviews; Animated videos; Listicles; Live-streaming videos or Educational/How-to videos.

Tip #2: Choose the length

When it comes to video length, there is no one-size-fits-all answer. The optimal length of a video will depend on its purpose, audience, and platform. For example, the†optimal length of an explainer video†is between 60-90 seconds, as they should be short and to the point. At the same time, a testimonial from a satisfied customer can be longer and more detailed. In general, shorter videos are more likely to hold viewers’ attention than longer videos. This is especially true for videos that are viewed on mobile devices, where viewers are typically more impatient. When planning a video project, it is essential to consider the optimal length for the specific type of video you are creating.

Tip #3: Decide on topics

Once you know what kinds of videos you want to create, you can start looking at possible topics to cover in your videos.

Deciding on a topic doesnít have to be complicated. By using a few simple tactics, you can come up with an idea quite quickly.

Web analytics

A good place to start is with your web analytics.

By using your web analytics, you can identify your most popular contenton your website or blog and use this as inspiration for your videos.

Also have a look at what content your competitors are sharing and what their best-performing content is.


Do some research on what your audience is looking up, this way you can see what interests them or what questions they have and use this as inspiration for your videos.

Top-performing social media videos

Analyse all top-performing content, not just your own, to draw more inspiration for your video.

There are a number of tools available for you to do this, BuzzSumo is a good example.

With this tool you can see the top-performing content for specific keywords.

Tip #4: Make use of available tools

Creating social media videos is not as difficult as it sounds, there are so many different content creation tools available that you can use tohelp put together high-quality videos quickly and easily.

Content creation tools to have a look at are; Wideo and Promo. allows you to create videos for any platform, it also allows you to add subtitles to the video and add calls to action to name a few.

Wideo is a tool that allows you to create animated videos that you can easily customise, while Promo is a content creation tool that gives you access to a library of more than 12.5 million high-quality video clips that you can tweak to make your own.

Making the most out of your social media videos

Keep in mind that most people donít watch videos on social media with sound on, so make sure that you include subtitles in your videos so that the message can be conveyed with the sound on or off.

Keep your videos short and to the point. Focus on grabbing the attention of the viewer in the first few seconds so that they will want to keep watching.

If a video drags on, then it is very likely that people will stop watching half way through.

Another important point to keep in mind is that each social network is different, so you need to make sure that the video you are posting is optimised for that specific network.


With video being such a popular medium on social media sites, it is definitely a medium to consider including in your marketing strategy.

With the various content creation tools available, creating video content has become so much easier.

With a well-planned digital marketingstrategy, video content can prove to be an effective addition to any marketing strategy.

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