As we approach the start of the new year 2020, we wanted to explore the horizon of inbound marketing. This inbound marketing has ample opportunity for everyone in the store; however, businesses are generally not aware of these opportunities. Inbound Marketing is a great way to attract customers to make them a potential buyer.
Here we have listed the top five tips from the inbound marketing book that can be used by every business.
Through Blogger Outreach Services
One of the famous quotes in digital marketing is “Content is the King”. This quote holds huge importance in the present era and will continue to rule the digital marketing kingdom in the future too. Moreover, if you want to enhance the SEO, create unique content that fuels the linkbacks and this can be done through guest posting. By using blogger outreach and guest posting services, you can leave the worry of outreach efforts on the shoulders of experts and can focus on creating a solid content marketing strategy that will yield results.
Discover New Platform of Social Media
Gone are the days when Facebook was ruling the social media platform, as, over time Instagram, Pinterest and Snapchat have made its mark. Your brand needs to be present where the people are; if they are continuously on Facebook then your business needs to be present there. The arrival of the year 2020 has opened the door of new social media platform i.e. TikTok. You cannot afford to avoid advertising through TikTok, as it is free and is going to be the key marketing tool for Gen Z.
Go for Live Video Marketing
Have you ever thought why TikTok is becoming popular in this marketing era? The reason is videos; it is indeed true TikTok application is centered around videos. In this fast pacing world, no one has time to go through the article. This is the reason why video marketing is gaining huge popularity as video information can be conveyed very quickly. Don’t waste time in pre-recording or professionally editing your brand advertising videos, as Live videos are in trend. Live videos through various social media platforms are gaining the attention of users more than any marketing tricks.
Give Priority to Personalization
Studies have proved that most of the purchasing decision is made subconsciously. Say, for example, if you as a customer find any footwear good and beautiful in the first look, then you most probably will buy it instantly without giving any second thoughts. However, the year 2020 will see the supremacy of personalization that’s why you need to make sure that your business engages with your users and speaks with them. You can personalize the business by identifying your targeted audience then diving them into different categories based on their jobs, educations, likes, and other analytical data.
Transparency and Authenticity
These two can be considered as the principal marketing trend of 2020 that can dominate all other trends. Every consumer wants to feel connected with the brands that they are using and for this purpose, one can use GIFs and conversational tones as a means of communication. The consumer wants to see how their favorite brands are making their community a better place and what these brands do when they are not selling products and services. So, add a personal touch to your business by showing your customer how your business and employees are volunteering for making a better society.
As a brand, it’s better to be good at one thing rather than being mediocre in everything. Choose one technique from the above to enhance the reach of your business. Refer inbound marketing book, if you wish to learn more about inbound marketing.