The marketing component utilizes digital technologies based on the internet and the online world and uses Mobile phones, Desktop computers, and other digital media platforms to promote products and services. It has also been made to seem way more complicated than it is, as it is pretty straight forward. That is what we are going to talk about today for what digital marketing is and how does it all works.
What is Digital marketing?
Well, that’s simple. Digital marketing is just marketing using digital tools, and marketing is nothing more than communicating value to your customers, so digital marketing is, therefore, delivering value to your customers using digital tools. That’s it and
Now the question is what digital tools are available and how do they differ from traditional marketing tools.
let’s have a look to understand the difference between traditional and digital marketing,
Traditional marketing relies on tools and mediums like the newspaper radio, Tv, magazines billboards, Direct mail and any form of print really,
Digital, on the other hand, is made up of tools like search engine marketing, social media, content marketing like blogging, articles or video creation, email marketing, and online pay-per-click advertising.
Now the question comes is, does traditional marketing works?
It works when done well and strategically designed and executed on traditional marketing can still provide excellent results. Yet, when compared to digital marketing, more often than not, traditional doesn’t have a chance.
Because digital marketing is more cost-effective and practical and allows you to measure, monitor, analyze, test, and much better and much faster rate, the key to maximizing your market budget and results is first to leverage all the available digital options and then start looking at alternative traditional opportunities.
So, now as we better understand to maximize marketing, we still have to use traditional marketing; here, we are going to have a brief discussion for some of the reasons why we still need the best press release distribution services for digital marketing.
press release distribution service
Press releases are an essential content marketing component today as they have changed a lot over the years; they are not only a public relations tool but also a media relations tool for both online and offline marketing.
The reasons why the press release is essential for digital marketing are as follows:
- power of the news media SEO
Effectively, using their media outlets and press release distribution services and will boost the power and reach of the business owners’ digital marketing strategies without breaking the bank or hurting the bottom-line. If it’s get done the right way with the right time and ingredients, the results will make each online news media company and even website carrying your story; they will even provide a link from their website to yours. This link is called a backlink, and it is a great sign that tells the search engines that your public relations information or brand image is relevant, and it can help your website ranking on the search engines like Google or Bing.
- a good picture, image or video
Add an image or video to your press releases. Research has shown that the right image or video has a much better chance of being clicked than items or content marketing stories with no pictures.