You may love this app or hate it, but you can’t ignore the fact that it’s now one of the top trending apps in social media. The TikTok app can be useful for marketing purposes. You can even hire influencers so they can help you to boost your business.
What is TikTok?
TikTok was released in September 2017, and in just three years, it has over 1 billion users, which shows that in 3 years, this app consistently catches the attention of the younger generation. TikTok is a platform where it lets its users create short videos and upload them freely in the community. TikTok videos are usually 15 seconds, but it can be extended to a minute by connecting multiple videos together. In the beginning, TikTok was compared with Vine and Musical.ly, but TikTok is unique despite its competitors.
TikTok encourages users to know and follow trending things in the world. In the first 2 years, TikTok had 90 million active users, where in the first year it only had 10 million. Today, it has over 800 million monthly active users all over the world. The main reason it is more popular than its counterparts is the attention to the user expressions and much more.
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How are Brands Using TikTok?
TikTok has become one of the best apps for branding your products. Using TikTok for marketing is a great strategy for your business, and there are three important steps that every brand should follow:
- Create your own brand channel and post interactive videos.
- Hire influencers for branding.
- Advertise and follow the latest trending options.
Your brand needs to have perfect and creative ideas for marketing in TikTok for using the app to work in your favor. Here are 8 ways you can use to brand your business in TikTok.
After the use of online social media increased drastically, the free voices of people listen throughout the world. This social media has created influencers. Influencers are specific people who have their own fanbase. So if you select a specific influencer, you are most likely trying to get his/her fanbase’s attention to your marketing purposes.
You need to collaborate with an influencer who is suitable for your marketing product. For example, if you want to influence others to use/buy your IT related services, you need an influencer who is familiar with IT-related content. It will make it easier to reach your desired audiences more efficiently.
Interactive User Generated Content (UGC)
User-generated content is a more efficient way to utilize marketing in TikTok. It is still new, so people don’t seem to know its potential, but there are many examples of successful user-generated campaigns. It is possible to make people talk about a brand for a longer time if the marketing is done right. In that case, user-generated content can be part of the solution.
Host Hashtag Challenges
Hashtag challenges are common among the TikTok users. It is a way to advertise and promote deals and regulations. It contains the sponsored hashtag, which helps this method the most. This hashtag directs the users to the pages of information where all the rules are shown.
Users who want to be part of this advertisement marketing must upload a video with the hashtag. It’ll engage the video viewer’s attention to their sponsored brands. This is a wide-open platform for the business to reach its target audiences more quickly. This hashtag can sometimes result in huge campaigns.
The main contents of TikTok are user-created short videos to entertain others, but going live is also possible in TikTok. TikTok live events are able to create more shares and engage more people. Live events are available in the event marketer’s section and are easily accessible. The live events are very well produced and greatly choreographed. Use live events to reach more audiences.
Just like other social media, TikTok has its own advertising methods. It is more open to the advertisers and gives an open website with a definition explaining all of the procedures. Explanation videos can be very casual and friendly among the viewers.
TikTok is a superior kind of digital marketing platform in a dynamic way. Many people who are on TikTok know their virtual world more. They always know when what thing is at the top of the trending chart, whether it is a meme, a song, or a line of dialogue, so it is equally important to know what the viewers love and don’t.
Brand takeovers is a different method of dominating marketing in TikTok, which encomopasses a way to use images, videos, and even GIFs to attract customers. Sponsored contents are linked to the company page or to a hashtag challenge, but these brand takeovers are separated into different categories. These categories are exclusive. Brands are free to create branded ads for a specific time and show them in selected locations in the TikTok app. There is a problem though: only one brand can take over a category at a time. As such, execute your marketing plans wisely.
One of the easiest ways to attract customers is through an interactive way such as stickers. Brand-sponsored animated stickers are very often used in other social media platforms as well as TikTok. TikTok allows you to create customized stickers and add them to your own videos. Brands can make their own personal stickers and attract consumers that way.
Your Ideal Customer is the Youth
As you can imagine, most of the users in TikTok are between 16-25 years old. TikTok was made for teenagers and young adults. If you are looking to attract some young people to promote your branding, then TikTok is the place for you.
A large percentage of TikTok users are mostly girls. If you want to sell your products among women, TikTok can be useful. If you want to create content that would not cost you any extra money, it’s completely free. Also, you can hire influencers any time, but that will cost you a certain amount of money per influencer.
A Bright Future From TikTok Marketing
You might have this question in mind: “How long will TikTok last?” However, TikTok has a way with its brands. To be successful with TikTok marketing, you need to know what the customers really want from your company. It is a fun and unique approach to your audiences. As you can see, there are plenty of creative ways to boost your business by using TikTok.