Gone are the days when you had to buy all your clothes off the shelf at a physical retail store and then pray that no one else turns up at work wearing the same blue shirt? This was when standardization was a norm, and personalization was anything but a figment of the imagination.
However, the advent of eCommerce has changed not just how we shop but also what we shop! It has given birth to customization. From t-shirts, mugs, and uniforms to trophies, banners, and footwear – it is now possible to personalize everything under the sun.
And, that is all thanks to the web-to-print technology! Printing companies have ramped up their services by deploying web to print software solutions and give their customers the flexibility to personalize anything – cost-effectively, reliably, and efficiently.
Let us understand seven reasons why web-to-print software takes the cake:
1. Worldwide reach
A physical store can only serve customers that can visit it. However, an online store can sell to customers across the globe, which is a big opportunity for printers to expand their operations, drive more revenues, and ensure increased profitability.
The better a store focuses on its SEO and marketing efforts, the higher it ranks on search engines worldwide, and the more the customers it can reach. This way, an online web-to-print store is far more effective in terms of the larger sales volumes as well as the low cost of setting up an ecommerce website.
Besides, an online store can easily promote itself worldwide by maintaining active social media pages and running paid campaigns, thus increasing its reach further.
2. 24×7 availability
Unlike physical stores that are only open during certain hours of the day, customers can buy from an online store on any day and at any time of the week.
The flexibility allows the web-to-print printing company to log far more sales than if it were to have a brick and mortar presence. The 24×7 availability factor enables the store to reach people in different time zones.
3. A more extensive product range that is easy to promote
An online web-to-print store can feature as many products as the seller wishes, unlike a physical store that has limited storage and display capacity. Moreover, customization allows the same product to be modified in different ways depending on the design that the buyer shares, thus making the product range virtually unlimited.
As you expand the product range, you can also let your customers know immediately by sending out emails and sharing posts on your social media pages. That way, customers around the world are always informed about product updates.
4. Time saved for customers
When visiting a physical store, a customer needs to drive their vehicle, hail a cab, or avail of public transport to travel to and fro. This takes up time and energy, especially on the return trip, when customers have to carry their shopping bags.
Moreover, if the desired items are not available at the first store, the customer needs to travel to another one. By contrast, a web-to-print eCommerce store allows the customer to visit the website and choose his or her product for the order to be processed and delivered.
Online shopping thus saves a lot of valuable time for the buyer.
Many buyers shy away from physical stores because of the hassle involved in locating the right aisle, standing in line at the checkout and swiping their card, or counting out cash to pay for the purchases. It is just tedious for the ever-demanding consumers of today!
By contrast, a web-to-print eCommerce store allows the buyer to choose products and pay for everything from the comfort of their homes. That makes online shopping far more convenient than buying from a brick-and-mortar store, which is of particular benefit to customers with busy schedules and little time to waste.
Imagine placing an order on a t-shirt you designed or personalized online? That sounds blissful. It is!
6. Better deals
Since setting up a web-to-print eCommerce store involves only nominal costs, a seller can offer his or her customers better deals. For instance, free worldwide shipping is provided by most online stores. Seasonal discounts and giveaways are other features of online shopping. This attracts even more customers, as they can save money by shopping online rather than visiting an actual shop.
7. Faster deliveries
At a brick and mortar store, you can buy and receive products at the same time. However, when shopping online, you will always obtain your order sometime later. Moreover, deliveries could get delayed owing to different reasons such as faulty production, erroneous order placement, lousy weather, and more.
However, a web-to-print online store automates the order placement and delivery system to ensure a reduced production time and prompt deliveries. While no one has control over natural disasters, technology curtails human error to a large extent.
So, what are you thinking? Hop on to the web-to-print software technology bandwagon today. Expand your operations, attract more customers, and drive increased profitability. The web-to-print software will take your printing company to new heights.
About Author: Abhishek Agarwal, CMO & Co-Founder of Design’N’Buy comes with a huge experience in Web-to-Print & IT. With a mission to deliver the best and innovate new ideas in w2p he and his team always deliver challenging and exciting results. Delivering the best and with utmost perfection has always been his life’s motto.