Influencer marketing is a social media kind of marketing that uses people with a large following on Instagram to market your brand. It has become very common practice for brands to use influencers to market their businesses. Getting an influencer goes just beyond finding someone with many likes.
It is about finding someone who can get your product or services in front of people who will be interested in what you have to offer so that you can get many conversions. How then do you choose not only an influencer that is targeted for your niche and right for your brand? Here are 5 ways you can use to find Instagram influencers.
- Use Google
One of the easiest ways in which you can find Instagram influencers is through Google. A simple Google search can bring up results that would point you in the right direction to get influencers.
However you may find that the results will not point you directly to a list you can use or contacts of people as it would for businesses which means that a lot more has to be done. When using Google.
- Keep Tabs on Your Competition
Your competition can give you a good start for where to get influencers. Just follow them closely on Instagram and check out the pictures that they are tagged to which are meant for marketing.
The person who did that is most likely their influencer. Look at many of their posts and see where they have originated from. Chances are you will get many of their influencers that you can also use.
- Use Influencer Outreach Tools
This is by far the easiest way in which you can get instagram influencers for your business. Using platforms such as Shout, you are able to get influencers for your niche in just a few clicks. Such tools come at a small fee but they are totally worth the convenience. You can quickly search your influencers using different filters like location and keywords.
You can also further filter them by certain demographics to settle for the one you want. Another advantage of using such a platform is that you get access to many influencers so you can choose the one who really fits your business and your personality.
- Use Hashtags
Another way you could find influencers is by searching hashtags that are related to your business. When you find those hashtags then you can check out where they came from and see if those accounts have a huge following and also a following interested in what you have to offer.
- Use Free Tools
There are certain free tools available online that can direct you to influencers on Instagram. Such tools can give you certain limited information that can help to point you in the right direction. However information provided by these tools might not be enough to go by but it is a good start.
Care should be taken when looking for influencers because some of the accounts with a huge following on Instagram are fake accounts. A little due diligence is therefore required on your side to ensure that you get real influencers that will add value to your business.
Image: Instagram Influencers from Randy Miramontez/Shutterstock