Dyson will introduce its innovative Airstrait straightener in India on July 4, 2024. This new hair styling marvel offers a cutting-edge method to straighten and dry hair simultaneously without traditional hot plates. Using airflow instead of direct heat, the Airstrait aims to revolutionize hair care.

How the Airstrait Works

The Dyson Airstrait straightener utilizes high-pressure airflow to style hair, taking it from wet to dry directly. Traditional hot plates aren't needed. This design reduces potential damage from excessive heat, a common issue with regular straighteners. It provides an alternative for a more integrated and less damaging styling process.

Key Features and Functionality

The Airstrait is engineered for various hair types, allowing users to achieve a natural straight look while maintaining the hair's strength and health.

  • Wet and Dry Modes: Style hair whether wet or dry.
  • Cool Mode: Sets the hairstyle after drying and straightening.
  • Airflow Control: Choose between low and high airflow settings. Options like a cold shot and root drying mode enhance versatility.

A standout feature of the Airstrait is its Intelligent Heat Control. Using glass bead thermistors, it monitors airflow temperature up to 30 times per second. This real-time data adjusts the heat, protecting the hair's natural shine and minimizing heat damage.

Availability and Pricing

The Dyson Airstrait straightener debuted in the US last year and has since launched in markets like Australia. Available in India starting July 4, 2024, priced at ₹45,900.