Understanding the monetization process of a blog is tedious and mind numbing. When it comes to earning money from your blog, you can either opt for ad networks or affiliate marketing.
In my opinion, the two ad networks that really complement each other are – Adsense and Media.net. Everybody knows about Adsense but Media.net is a true gem, that not many know of.
So let’s start with a brief introduction of Media.net
Media.net is one of the top contextual ad networks in the world that manages traffic, generating over 70 million paid ad clicks every month. It exclusively powers the Yahoo-Bing contextual ads program and displays ads depending on the content of the webpage thereby making them relevant for the reader. Many leading publishers such as New York Times, Martha Stewart, Forbes, etc. have Media.net ads on their website.
Features of Media.Net
Here are some features of Media.net that sets it apart from its competitors.
- Contextual Ad Network
Media.net is a contextual ad network, which displays advertisements that are relevant to the content of the page. To understand this concept better, let us assume that you have a blog related to travel & tourism. Here, the ads that your readers will see will be related to travel & tourism.
Contextual ads tend to perform better compared to other ad formats. This is because, when a website has contextual ads on their website the user is genuinely interested in the content of the ad and therefore, there is a higher possibility that the user will click on them.
- Ad Customization
This is one of the key features of Media.net – their ads can be customized to match the look and feel of your website. Their publisher dashboard offers several customization options, including a wide variety of ad sizes that not only consist of all the popular IAB sizes but also some uncommon ad sizes as well. You can further customize the ad units by selecting your preferred ad skin and then choosing the color that blends in best with your website. The biggest advantage of native ads is they do not interrupt your website’s user experience.
However, if you are unsure of creating your own customized ad units, you can simply ask your account manager at Media.net to do so. I’ll be talking about their personal support in detail later in the article.
- Advanced Ad Targeting Options
Media.net utilizes advanced auto-learning algorithms which make sure that the reader is displayed the most relevant ads. These ads provide the perfect balance of user experience and revenue, and along with industry-leading user privacy protections. This system helps to create long-term sustainable value while maximizing publisher revenue and providing high ROI to advertisers.
- Responsive ads across all devices
One of the best features of Media.net is compatibility. This means that the ads you display on your desktop website are automatically sized to display on your mobile website. By making ads responsive, Media.net offers your users a seamless experience, thereby increasing the likelihood of them engaging with your ads.
- Dedicated Account manager & Site Management
As soon as your application is accepted by Media.net, your dedicated account manager will get in touch with you and help you get started with your account. Not only this, your account manager proactively offers you suggestions on how best you can capitalize on your website. They’re also trained to run A/B tests to help you achieve maximum revenue. You can even work with your account manager to choose some of the best performing keywords that you’d like to display on your ad spots.
In case, you have multiple websites that you’d like to monetize, you can use the site management feature available on your dashboard and add the websites that you’d like to monetize. Your account manager will have them assessed for you.
A wide variety of Ad units:
- Media.net offers a wide variety of ad types, you can choose the one that suits you the best –
- In content ads
- Mobile Docked Ads
- Highly contextual ads
- Display ads for all IAB sizes
- Desktop Interstitial Ads
Getting Started with Media.net
At present, Media.net program is only open to websites which have premium content, primarily in English and that receive a majority of their traffic from US, UK, and Canada. Your website must contain original content which should regularly be updated and shouldn’t infringe any third party intellectual property rights. You are most likely to get approved if you fulfil the above conditions along with the ones mentioned here https://www.media.net/en/legal/programguidelines
Even though Google AdSense is considered to be the best in this space, Media.net is not a platform you should underestimate. There are multiple ad networks out there and it is important you to understand what suits your niche and audience the best. In certain niches Media.net performs better than Adsense, so we’d recommend you test it out.
Media.net has a special offer for savedelete.com readers wherein, if you sign up using this link you’re eligible for a bonus of 10% for 3 months.
In case you try this platform, don’t forget to let us know your experience in the comment section below.