The casino affiliate business is thriving! With online gambling now a preferred pastime of millions around the world, there is plenty of money to be made in the industry. If you’re looking to capitalize on this growth area and want to be a self-starter in business, then you’re in luck. There are plenty of tools that can help you to achieve your goals and create your own successful casino affiliate business, rather than languish by making a few dollars here and there.
What is a casino affiliate business?
A casino affiliate business is a website or app that drives traffic towards an actual online casino business. You don’t have to run the casino business yourself – that’s way too complex! – simply try and get your website or app viewers to head over to the casino and spend some money.
Generally, casino affiliates get paid a commission on the amount that each referred customer ends up spending over at the casino and sometimes you get bonuses just for sign ups, too.
You don’t have to direct your web traffic towards just one casino, either. Most casino affiliates direct traffic to multiple casinos, so they can maximize returns. This might be through a casino comparison website, highlighting specific games at specific companies, or even talking about the best bonuses around.
Sound good? Excellent. Now you’ve just got to build your website. And how do you do that? With the help of a content management system, or CMS.
Why should I use a CMS instead of paying a web developer?
The most important tool that you are going to need to start your casino affiliate business is your content management system (CMS). Unless you are already a web developer who can build a website from scratch, you will need to use a content management system to help build your website. A CMS can help you to build a website without having to write a single line of code. The other option is to pay a web developer to do the work for you.
These days, if you have a little bit of tech-savvy, it’s not too complex a process to build your own website using the right CMS. Sure, it’s going to take you a whole lot longer than paying a web developer, but if you have a little time to play with (consider it a hobby!) then it’s going to be well worth it.
For a start, learning to build a website with a CMS is a great skill to have under your belt. Once you’ve completed your first website, the speed at which you’ll be able to create new websites will be much faster. There’s a bit of a steep learning curve, but you’ll get there if you plug away at it. Building your own website is very rewarding. Much like a creative project, such as painting a canvas or sculpting a table, you go slowly and bit by bit, until at the end you come out with something you can be proud of. If you employ a web developer, it’s going to cost you money, and most importantly, keep costing you money – as you won’t know how to change or fix your website in the future!
Which is the best CMS for casino affiliate marketing?
The best CMS for casino affiliate marketing is, hands down, WordPress. WordPress themselves boast that they “power 31% of the internet.” That’s crazy! But it’s because their content management system is second to none.
While there are other options out there like Wix that are much simpler to use, they don’t have the configurability of WordPress. Only WordPress has the extensive range of plugins, SEO options, themes, and pure ability to do almost whatever you want, that can help you to build a website that people will want to visit and trust.
If you dive into WordPress head first, you’ll likely give up quickly. It’s nowhere near as intuitive as other CMS platforms. Instead, ease yourself in slowly. Try watching an introductory YouTube tutorial to see how a simple website is made. Take a full free online course at Udemy. Just make sure that you familiarise yourself a little with WordPress before you get going.
Once you have picked a theme in WordPress – and it’s best to go with a popular one with support and regular updates – you can start fleshing out your pages with text, graphics, and other elements, where it will be easy to add content such as casino reviews.
Setting up a basic website with WordPress is the first step in your journey to becoming a casino affiliate marketer. Now you’ll have to think about which casinos you want to be an affiliate with, how to optimize your SEO, where to advertise your website, whether you need social media pages… It takes a while to build up. Think of this as a hobby project (instead of eyeing retiring early, at least for the meantime!) and you’ll be pleasantly surprised once you start achieving your goals.