Twitch's recently introduced Partner Plus level details the requirements for achieving a 70/30 division of revenue sharing

Twitch plans to introduce a new program called "Partner Plus" in October. This program aims to provide streamers with a higher revenue share of 70 percent for their subscription earnings, up to the first $100,000 generated annually, while Twitch retains the remaining 30 percent.

Previously, most partnered streamers received a 50 percent revenue share from subscriptions. However, some of the platform's top streamers had negotiated a 70/30 split until Twitch announced last fall that these deals would also be subject to the $100,000 threshold. The new Partner Plus program doesn't appear to alter the terms of those existing premium agreements but may grant access to the higher revenue split to a larger number of streamers.

Twitch President Dan Clancy mentioned in a blog post in September that premium agreements hadn't been offered to new streamers without such deals for over a year. Additionally, for 90 percent of streamers currently enjoying the higher split, their revenue won't be affected at their current level.

While Twitch provides streamers with access to a larger audience and subscriber base, streamers had advocated for a universal 70/30 revenue split, especially considering competition from other platforms. Meta (formerly Facebook) announced that it won't take any subscription cut on Facebook, Instagram, and Facebook Gaming until the end of 2023. YouTube Gaming offers a 70/30 split on fan funding, including memberships and superchats. A newer competitor called Kick, launched in January, advertises a 95/5 split on subscription revenue.

To qualify for the Partner Plus program, Twitch streamers need to maintain at least 350 recurring paid subscriptions for three consecutive months. Twitch's Chief Monetization Officer Mike Minton and Chief Content Officer Laura Lee mentioned in the blog post that meeting this threshold will automatically enroll streamers in the program for the next 12 months, even if their subscription count drops below the requirement during that period. Free subscriptions provided to Amazon Prime members won't count towards qualifying for the Partner Plus tier. Once a streamer earns $100,000 in subscription revenues, the revenue split will revert to the standard 50/50.

The program is scheduled to launch on October 1st, and streamers who meet the criteria in July, August, and September will be enrolled in October.

Twitch's introduction of the Partner Plus program follows recent backlash from the community over proposed ad rules that would have negatively impacted streamers, charities, and brands. However, Twitch swiftly reversed these rules after public outcry.